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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Love Marketing - MSP Marketing

Love Marketing, HATE Selling

The argument happened during a Rapid Implementation Workshop I was hosting. In the room were about 50 MSP business owners, all there to learn how to implement a marketing plan to drive more inbound leads. A part of that workshop was the “secret shop” exercise. Unbeknownst to attendees, we would play prospect and secret shop them while they were at the conference, recording and grading how the inbound call was handled. As you can imagine, most failed. Miserably. But one guy wasn’t having it. We h...

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Robin's Rants

Control Without Responsibility

I watched the Fauci hearing the other day for as long as I could tolerate. He clamped down tighter than the sphincter of the new guy in a prison shower. I’m not...

Lifetime Achievement Award

Last week at the Q3 Producers Club meeting, I was given the Lifetime Achievement award that I was supposed to receive back in December at the MSP Titans event i...

But I Wore The Juice!!!

In 1995, a man named McArthur Wheeler walked into two Pittsburgh banks in broad daylight, no mask, no disguise, and robbed them both while grinning up at the se...

Would You Be Good Enough?

Before websites. Before email. Before Google put the entire world’s knowledge at your fingertips. Before cell phones. Before social media. And LOOOONG before AI...

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's...

Peddlers, Promoters And Pretenders

According to a Wall Street Journal investigation that dropped last week, Polymarket, the hot crypto “prediction market,” was caught paying TikTok influencers $2...

Respect Your Customer

Ron Johnson — the genius behind the Apple Store — was hired as CEO of JCPenney to grow the company. His plan: ditch the coupons and the loyal middle-aged, middl...

Trust But Verify

Less than a week ago, a 21-year-old woman died after falling 130 feet headfirst when the bungee jump instructors failed to attach the safety cord to her harness...

Do You Have Any Questions?

April 17. That’s when I reached out to three HubSpot implementation partners on behalf of a private MSP client of mine. The CEO and Sales Manager are VERY motiv...

Lorem Ipsum

Why MSPs Are Invisible In AI Search (And What To Do About It)

Answer engine optimization means structuring your content so it gets used as the direct answer inside AI-powered tools, rather than just ranking as a link. For...

How To Overcome Price Objections In MSP Sales

You do not overcome fee resistance by telling a prospect your service is better once they have already stated that your price is too high. At that point you’re...

MSP Marketing Terms Every MSP Owner Should Know

If you cannot define FTA, MQL, SQL, CAC and LTV for your own business, you cannot manage your marketing, because you cannot manage what you cannot measure. Belo...

Lorem Ipsum

Why MSPs Are Invisible In AI Search (And What To Do About It)

Answer engine optimization means structuring your content so it gets used as the direct answer inside AI-powered tools, rather than just ranking as a link. For...

How To Overcome Price Objections In MSP Sales

You do not overcome fee resistance by telling a prospect your service is better once they have already stated that your price is too high. At that point you’re...

MSP Marketing Terms Every MSP Owner Should Know

If you cannot define FTA, MQL, SQL, CAC and LTV for your own business, you cannot manage your marketing, because you cannot manage what you cannot measure. Belo...
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