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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Feels Like Rant - MSP Marketing

Feels Like…

Last week the temperature hit “Nashville Hot Chicken” levels of 100+ degrees with the weatherman reporting the “feels like” temperature to be somewhere between spontaneous combustion and Satan-left-the-door-open hot. What kind of B.S. is the “feels like” temperature, anyway? This is just another way people ignore “the science” we’re all supposed to trust and come up with their own personal interpretation of what something actually means. People in Phoenix have been running this con for years. “I...

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Robin's Rants

Trust But Verify

Less than a week ago, a 21-year-old woman died after falling 130 feet headfirst when the bungee jump instructors failed to attach the safety cord to her harness...

Do You Have Any Questions?

April 17. That’s when I reached out to three HubSpot implementation partners on behalf of a private MSP client of mine. The CEO and Sales Manager are VERY motiv...

BREACHED!

A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% reporti...

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of...

WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI

LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, posts, v...

UAPs Flying Around In Your MSP

Last week the Pentagon dropped 77 years of classified files of UAP (Unidentified Anomalous Phenomena, or UFOs). X Files kind of stuff - videos, photos, incident...

“I used to think you were just MEAN…”

That’s how Ray Green, founder of MSP Sales Partners and Expert in Residence for Producers Club for sales leadership, started our conversation last week. I laugh...

MSP E-mail Marketing: 8 Rules To Deliver More Leads, Appointments And Managed Services Buyers

MSP Email Marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your pr...

Why Most MSP Marketing Fails

Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...

Lorem Ipsum

How MSPs Can Build A Clean, Qualified And Responsive Prospect List From Scratch

Buying a list buys you the means to contact someone. It does not buy permission, attention or interest. Expect 30% to 50% of any purchased list to be wrong, and...

6 Ways Top MSPs Grow Their Business Without Chasing New Clients

The fastest, cheapest and highest-return revenue growth available to an MSP is not a new client. It is the client you already have. The six things top MSPs do d...

What To Do When An MSP Prospect Goes Dark After You Deliver A Proposal

Prospects do not ghost you because they are rude or disorganized. They ghost you because you gave them an easy out by emailing the proposal, you did not secure...

Lorem Ipsum

Feels Like…

Last week the temperature hit “Nashville Hot Chicken” levels of 100+ degrees with the weatherman reporting the “feels like” temperature to be somewhere between...

How MSPs Can Build A Clean, Qualified And Responsive Prospect List From Scratch

Buying a list buys you the means to contact someone. It does not buy permission, attention or interest. Expect 30% to 50% of any purchased list to be wrong, and...

6 Ways Top MSPs Grow Their Business Without Chasing New Clients

The fastest, cheapest and highest-return revenue growth available to an MSP is not a new client. It is the client you already have. The six things top MSPs do d...
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