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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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ChatGPT Image Jul 1 2026 08 11 47 AM -

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's extra insufferable about it because it's the big 250. Two hundred and fifty years since a bunch of broke, pissed off, wildly unreasonable men signed a document that was, functionally, a business plan with a death penalty attached if it failed. Let that sink in for a second, because we've romanticized the Founding Fathers into marble statu...

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Robin's Rants

MSP E-mail Marketing: 8 Rules To Deliver More Leads, Appointments And Managed Services Buyers

MSP Email Marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your pr...

Why Most MSP Marketing Fails

Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...

Profit Sharing In Your MSP To Incentivize Your Employees

Here's a question I received from an MSP client: “I'm considering offering profit sharing on MRR deals with a percentage of profits divided between all employee...

The Power Of Current Events In MSP Marketing

One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando. Kim has branded herself “Ameri...

What IS “Robin Robins” Marketing Anyway?

What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polari...

MSP Marketing: How To Build A Productive Marketing Plan That Generates Managed Services Clients

For over 25 years I’ve worked with thousands of MSPs to answer the question “What’s the best marketing plan to generate leads and (ultimately) get more managed...

Why Writing Down Just One Thing Separates Winners From Wannabes

There’s an old Yiddish saying: “Man plans, and God laughs.” And if you’ve been in business or just lived life, for more than five minutes, you know how true tha...

Lorem Ipsum

MSP Marketing Plan By The Numbers: The Backwards Math Framework To Hit Your New Client Acquisition Goals Without Failure

Quick Answer: An effective MSP marketing plan starts with setting an appropriate and specific new-client acquisition goal, then working backwards through the sa...

Peddlers, Promoters And Pretenders

According to a Wall Street Journal investigation that dropped last week, Polymarket, the hot crypto “prediction market,” was caught paying TikTok influencers $2...

Respect Your Customer

Ron Johnson — the genius behind the Apple Store — was hired as CEO of JCPenney to grow the company. His plan: ditch the coupons and the loyal middle-aged, middl...

Lorem Ipsum

MSP Marketing Plan By The Numbers: The Backwards Math Framework To Hit Your New Client Acquisition Goals Without Failure

Quick Answer: An effective MSP marketing plan starts with setting an appropriate and specific new-client acquisition goal, then working backwards through the sa...

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's...

Peddlers, Promoters And Pretenders

According to a Wall Street Journal investigation that dropped last week, Polymarket, the hot crypto “prediction market,” was caught paying TikTok influencers $2...
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