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The Weekly Rant

Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

Robin Robins
The Value Of EXCITEMENTLatest
October 20, 2026Robin Robins

The Value Of EXCITEMENT

That is what happens when you give people something exciting to anticipate instead of something boring to buy.

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Recent Posts

October 13, 2026Robin Robins

I’ll Be FINE

This mentality is precisely the reason why selling LOSS PREVENTION is so much more difficult than it should be.

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October 6, 2026Robin Robins

Grief…And Grit

We talk about grief and grit like they take turns. First you fall apart, then you pull yourself together and move on with your life. That’s not how it works.

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September 29, 2026Robin Robins

Sh*t Happens

Nobody has ever commented “Success happens, LOL.” Because it doesn’t. Success has to be pushed, prodded and FORCED.

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September 22, 2026Robin Robins

Sh*t Show

There are certain obvious things you assume do NOT need to be spelled out in an employee handbook.

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September 15, 2026Robin Robins

Why MSP Marketing Fails

What's the REAL "secret" to MSP marketing and sales success? I can boil it down to ONE thing that will drive your results like nothing else.

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September 8, 2026Robin Robins

Why Are You STILL Working?!

Inquiring minds want to know: Yes, I've signed on as a speaker for another year with Kaseya.

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September 1, 2026Robin Robins

The Ant And The Grasshopper

Labor Day weekend reminds me of the Aesop fable, "The Ant and the Grasshopper."

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August 25, 2026Robin Robins

Feels Like…

Last week the temperature hit "Nashville Hot Chicken" levels of 100+ degrees with the weatherman reporting the "feels like" temperature to be somewhere bet…

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August 18, 2026Robin Robins

"Not being a jerk, BUT…"

The English language has a small, hardworking family of phrases whose only job is to save face and hold the door open for whatever's coming through it next…

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MSP Marketing Insights

Longer, practical guides on the mechanics of MSP marketing and sales.

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October 23, 2026Robin Robins

4 Principles For Proving Your MSP Is Worth More (Plus 58 Ways To Build Trust)

In a low-trust market, claims without proof get discounted. 4 principles for proving your MSP is worth more, plus 58 ways to build trust.

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October 19, 2026Robin Robins

3 Steps To Handle Sales Objections And Obstacles In An MSP Sale (The A.I.R. Method)

Pushback before you pitch is an obstacle, not an objection. How to A.I.R. it out, with scripts for "no contract" and "just exploring."

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October 16, 2026Robin Robins

5 Steps To Build An MSP Referral Program (And What It's Worth By The Numbers)

MSPs close about 90% of referrals, yet leave them to chance. 5 steps to build a referral program, the email that gets introductions, and the numbers.

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