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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Robin Robins

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of the realtors I booked a meeting with greeted me by saying, “Robin Robins! The Queen of MSP marketing! So nice to meet someone as successful as you!” I froze in my tracks. “Um…have we met before?” I stuttered. “No,” he said, “I just did a little research on you after you called to book the meeting.” I was shocked. He then proceeded to walk...

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Robin's Rants

MSP Marketing: How To Build A Productive Marketing Plan That Generates Managed Services Clients

For over 25 years I’ve worked with thousands of MSPs to answer the question “What’s the best marketing plan to generate leads and (ultimately) get more managed...

Why Writing Down Just One Thing Separates Winners From Wannabes

There’s an old Yiddish saying: “Man plans, and God laughs.” And if you’ve been in business or just lived life, for more than five minutes, you know how true tha...

Lorem Ipsum

The Danger Of Undercharging For Managed IT Services In Your MSP (And What You Should Be Charging Now)

If you’re running an MSP and you’re not making the kind of money you should be — not just surviving but genuinely building wealth, paying yourself a fair market...

WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI

LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, posts, v...

UAPs Flying Around In Your MSP

Last week the Pentagon dropped 77 years of classified files of UAP (Unidentified Anomalous Phenomena, or UFOs). X Files kind of stuff - videos, photos, incident...

Lorem Ipsum

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of...

The Danger Of Undercharging For Managed IT Services In Your MSP (And What You Should Be Charging Now)

If you’re running an MSP and you’re not making the kind of money you should be — not just surviving but genuinely building wealth, paying yourself a fair market...

WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI

LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, posts, v...
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