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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Do you have any questions?

Do You Have Any Questions?

April 17. That’s when I reached out to three HubSpot implementation partners on behalf of a private MSP client of mine. The CEO and Sales Manager are VERY motivated to get their new sales team using that platform and asked me to take the lead on the project. I was an ideal lead for them: HIGHLY motivated, full authority, budget approved and ready to buy yesterday. From the very first communication, I gave them one non-negotiable requirement: references. The CEO (my client) wanted to get 3 to 5 w...

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Robin's Rants

What IS “Robin Robins” Marketing Anyway?

What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polari...

MSP Marketing: How To Build A Productive Marketing Plan That Generates Managed Services Clients

For over 25 years I’ve worked with thousands of MSPs to answer the question “What’s the best marketing plan to generate leads and (ultimately) get more managed...

Why Writing Down Just One Thing Separates Winners From Wannabes

There’s an old Yiddish saying: “Man plans, and God laughs.” And if you’ve been in business or just lived life, for more than five minutes, you know how true tha...

Lorem Ipsum

BREACHED!

A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% reporti...

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of...

The Danger Of Undercharging For Managed IT Services In Your MSP (And What You Should Be Charging Now)

If you’re running an MSP and you’re not making the kind of money you should be — not just surviving but genuinely building wealth, paying yourself a fair market...

Lorem Ipsum

Do You Have Any Questions?

April 17. That’s when I reached out to three HubSpot implementation partners on behalf of a private MSP client of mine. The CEO and Sales Manager are VERY motiv...

BREACHED!

A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% reporti...

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of...
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