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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Good Enough -

Would You Be Good Enough?

Before websites. Before email. Before Google put the entire world’s knowledge at your fingertips. Before cell phones. Before social media. And LOOOONG before AI changed everything. Back in 1980, real estate guru Robert Allen wrote the book Nothing Down. His audacious claim was: "Send me to any city in the United States. Take away my wallet. Give me $100 for living expenses. And in 72 hours I'll buy an excellent piece of real estate using none of my own money." Skeptical, the LA Times flew him an...

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Robin's Rants

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's...

Peddlers, Promoters And Pretenders

According to a Wall Street Journal investigation that dropped last week, Polymarket, the hot crypto “prediction market,” was caught paying TikTok influencers $2...

Respect Your Customer

Ron Johnson — the genius behind the Apple Store — was hired as CEO of JCPenney to grow the company. His plan: ditch the coupons and the loyal middle-aged, middl...

Trust But Verify

Less than a week ago, a 21-year-old woman died after falling 130 feet headfirst when the bungee jump instructors failed to attach the safety cord to her harness...

Do You Have Any Questions?

April 17. That’s when I reached out to three HubSpot implementation partners on behalf of a private MSP client of mine. The CEO and Sales Manager are VERY motiv...

BREACHED!

A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% reporti...

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of...

WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI

LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, posts, v...

UAPs Flying Around In Your MSP

Last week the Pentagon dropped 77 years of classified files of UAP (Unidentified Anomalous Phenomena, or UFOs). X Files kind of stuff - videos, photos, incident...

Lorem Ipsum

MSP Marketing Plan By The Numbers: The Backwards Math Framework To Hit Your New Client Acquisition Goals Without Failure

Quick Answer: An effective MSP marketing plan starts with setting an appropriate and specific new-client acquisition goal, then working backwards through the sa...

How Do IT Service Companies Generate Better Leads?

I have a private MSP client that targets surgical specialty practices. I asked Claude to do deep research into their market to understand the trends, competitio...

The Connection Between MSP Branding and Business Growth

Back in 2006, Blendtec was an unknown blender manufacturer that produced a commercial-grade product suitable for the average home consumer. The founder, Tom Dic...

Lorem Ipsum

Would You Be Good Enough?

Before websites. Before email. Before Google put the entire world’s knowledge at your fingertips. Before cell phones. Before social media. And LOOOONG before AI...

MSP Marketing Plan By The Numbers: The Backwards Math Framework To Hit Your New Client Acquisition Goals Without Failure

Quick Answer: An effective MSP marketing plan starts with setting an appropriate and specific new-client acquisition goal, then working backwards through the sa...

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's...
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