MSP Marketing Insights
Real-World Insights From The Front Lines Of MSP Marketing
Recent Posts
- Robin Robins
MSP e-mail marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your prospects engaged, not spamming strangers. Here are 8 critical rules for using e-mail when prospecting for new MRR clients and exactly how to execute on them in your MSP. Back in the 90’s, I remember being able to send out an e-mail campaign and watch a FLOOD of responses come in. Fifty to sixty percent response rates were common. E-mail w...
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- Robin Robins
MSP marketing services are specialized marketing planning and execution services designed specifically for Managed Service Providers (MSPs)—IT companies that of...
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- Robin Robins
Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...
- Robin Robins
Here's a question I received from an MSP client: “I'm considering offering profit sharing on MRR deals with a percentage of profits divided between all employee...
- Robin Robins
One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando. Kim has branded herself “Ameri...
Lorem Ipsum
- Robin Robins
MSP e-mail marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your p...
- Robin Robins
MSP marketing services are specialized marketing planning and execution services designed specifically for Managed Service Providers (MSPs)—IT companies that of...
- Robin Robins
Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...