MSP Marketing Insights

Real-World Insights From The Front Lines Of MSP Marketing

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Robin Robins Email Marketing for MSPs

MSP E-mail Marketing: 8 Rules To Deliver More Leads, Appointments And Managed Services Buyers

MSP e-mail marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your prospects engaged, not spamming strangers. Here are 8 critical rules for using e-mail when prospecting for new MRR clients and exactly how to execute on them in your MSP. Back in the 90’s, I remember being able to send out an e-mail campaign and watch a FLOOD of responses come in. Fifty to sixty percent response rates were common. E-mail w...

Work With Robin

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What Are MSP Marketing Services? (And Why Most MSPs Completely Screw Them Up)

MSP marketing services are specialized marketing planning and execution services designed specifically for Managed Service Providers (MSPs)—IT companies that of...

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Robin Robins Marketing Failure -

Why Most MSP Marketing Fails

Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...
MSP Profit Sharing

Profit Sharing In Your MSP To Incentivize Your Employees

Here's a question I received from an MSP client: “I'm considering offering profit sharing on MRR deals with a percentage of profits divided between all employee...
MSP Marketing News

The Power Of Current Events In MSP Marketing

One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando. Kim has branded herself “Ameri...

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Robin Robins Email Marketing for MSPs

MSP E-mail Marketing: 8 Rules To Deliver More Leads, Appointments And Managed Services Buyers

MSP e-mail marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your p...
Rectangle 67 8 -

What Are MSP Marketing Services? (And Why Most MSPs Completely Screw Them Up)

MSP marketing services are specialized marketing planning and execution services designed specifically for Managed Service Providers (MSPs)—IT companies that of...
Robin Robins Marketing Failure -

Why Most MSP Marketing Fails

Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...