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MSP Marketing Insights

Practical guides on lead generation, pricing, positioning and sales.

Robin Robins
Fix Your MSP Sales Process: The 5 Components Of A Sales Team That Closes Without DiscountingLatest
October 30, 2026Robin Robins

Fix Your MSP Sales Process: The 5 Components Of A Sales Team That Closes Without Discounting

MSPs closing 60% to 70% aren't more charismatic. They have a process. The 5 parts of an MSP sales team that closes without discounting.

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October 26, 2026Robin Robins

MSP Lead Generation: 8 Channels That Work And What Each One Costs

Referrals close at 90%. Cold campaigns cost $2,500 to $3,500 a lead. The 8 MSP lead generation channels that work and what each one costs.

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October 23, 2026Robin Robins

4 Principles For Proving Your MSP Is Worth More (Plus 58 Ways To Build Trust)

In a low-trust market, claims without proof get discounted. 4 principles for proving your MSP is worth more, plus 58 ways to build trust.

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October 19, 2026Robin Robins

3 Steps To Handle Sales Objections And Obstacles In An MSP Sale (The A.I.R. Method)

Pushback before you pitch is an obstacle, not an objection. How to A.I.R. it out, with scripts for "no contract" and "just exploring."

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October 16, 2026Robin Robins

5 Steps To Build An MSP Referral Program (And What It's Worth By The Numbers)

MSPs close about 90% of referrals, yet leave them to chance. 5 steps to build a referral program, the email that gets introductions, and the numbers.

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October 12, 2026Robin Robins

Active Listening In Sales: 5 Skills That Win More MSP Deals

Most salespeople listen to respond, not to understand. 5 active listening skills, one from hostage negotiators, to hear what MSP prospects aren't saying.

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October 8, 2026Robin Robins

3 Times To Bring Up Price In An MSP Sale (And What To Say Each Time)

The more comfortable you are talking price, the less fee resistance you get. The 3 times to bring up price in an MSP sale, and what to say each time.

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October 5, 2026Robin Robins

3 Ways To Sell The Solution, Not Your Tech Stack, To MSP Prospects

Prospects don't want a quarter-inch drill, they want the hole. Here's how to sell managed services as a solution, and why two options beat one.

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October 2, 2026Robin Robins

4 Steps To Raise Your MSP Prices Without Losing Your Best Clients

A 10% price increase raises MSP profit per client by 125%. Here are 4 steps to raise your prices without losing your best clients.

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September 30, 2026Robin Robins

4 Ways To Answer "Why Should We Buy From You?" In An MSP Sales Meeting

Every prospect is asking "why buy from you?" even if they never say it. Here are the 4 ways to build an MSP USP, and how to present it in the closing meeting.

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Robin's Rants

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October 27, 2026Robin Robins

Anything For A Win?

Prospects aren’t stupid. When you badmouth the other guy, they don’t think less of HIM. They think less of YOU.

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October 20, 2026Robin Robins

The Value Of EXCITEMENT

That is what happens when you give people something exciting to anticipate instead of something boring to buy.

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October 13, 2026Robin Robins

I’ll Be FINE

This mentality is precisely the reason why selling LOSS PREVENTION is so much more difficult than it should be.

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