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MSP Marketing • IT Sales • Technology Business Growth615-656-8435

MSP Marketing Insights

Practical guides on lead generation, pricing, positioning and sales.

Robin Robins
3 Ways To Sell The Solution, Not Your Tech Stack, To MSP ProspectsLatest
October 5, 2026Robin Robins

3 Ways To Sell The Solution, Not Your Tech Stack, To MSP Prospects

Prospects don't want a quarter-inch drill, they want the hole. Here's how to sell managed services as a solution, and why two options beat one.

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Recent Posts

October 2, 2026Robin Robins

4 Steps To Raise Your MSP Prices Without Losing Your Best Clients

A 10% price increase raises MSP profit per client by 125%. Here are 4 steps to raise your prices without losing your best clients.

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September 30, 2026Robin Robins

4 Ways To Answer "Why Should We Buy From You?" In An MSP Sales Meeting

Every prospect is asking "why buy from you?" even if they never say it. Here are the 4 ways to build an MSP USP, and how to present it in the closing meeting.

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September 28, 2026Robin Robins

5 Agreements Every MSP Prospect Must Make Before They Buy

An undisturbed prospect never buys. Here are the 5 agreements every MSP prospect makes before signing, and how to uncover the pain points that create urgency.

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September 24, 2026Robin Robins

What A Fully Monetized MSP Client Looks Like (And The 5 Drivers To Get There)

A fully monetized MSP client hits 65% service gross margin, runs your stack, buys projects and refers you. Here are the 5 drivers that get them there.

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September 23, 2026Robin Robins

8 Things To Do Before Your MSP Sales Presentation

Only 10% to 20% of the prospects you present to will sign on the spot with no objections. The rest will stall with some version of "let me think it over."

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September 21, 2026Robin Robins

7 Steps To Close An MSP Sale (And Why Most Salespeople Can't)

The 7 steps of a closing meeting that wins the deal, why most MSP salespeople never close, and the real definition of selling. From 25 years of MSP sales training.

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September 18, 2026Robin Robins

How To Determine Where To Start With Your MSP Marketing Plan

Most MSPs start by funding lead generation, which is the wrong end. Fix what happens to leads when they arrive first: Expand, then Convert, then Attract.

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September 14, 2026Robin Robins

Why Most MSP Marketing Plans Fail (And The 5 Things That Fix It)

Most MSP marketing plans fail because of poor execution, not bad strategy. Five things have to be in place, and missing any one of them suppresses your results.

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September 10, 2026Robin Robins

MSP Marketing Strategy: How To Choose A High-Value Target Market

Every MSP marketing strategy starts with one question: who should your customer be?

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Robin's Rants

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October 6, 2026Robin Robins

Grief…And Grit

We talk about grief and grit like they take turns. First you fall apart, then you pull yourself together and move on with your life. That’s not how it works.

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September 29, 2026Robin Robins

Sh*t Happens

Nobody has ever commented “Success happens, LOL.” Because it doesn’t. Success has to be pushed, prodded and FORCED.

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September 22, 2026Robin Robins

Sh*t Show

There are certain obvious things you assume do NOT need to be spelled out in an employee handbook.

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