MSP Marketing Insights

Quick Answer: An effective MSP marketing plan starts with setting an appropriate and specific new-client acquisition goal, then working backwards through the sales and marketing funnel metrics using these industry benchmarks: approximately 58% of all raw leads will be marketing-qualified leads, 68% of those become first-time appointments and 35% of those appointments close. To add two new managed services clients per month, you need approximately 15 raw leads per month and a prospect list of rou...