MSP Marketing Insights
Practical guides on lead generation, pricing, positioning and sales.
Recent Posts
Why Most MSP Marketing Fails
Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competito…
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The Power Of Current Events In MSP Marketing
One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando.
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Marketing Your MSP On A Small Budget
Here’s a question I received from the owner of a small MSP about what to spend on marketing: "As a new MSP, I have a limited marketing budget – $30K for th…
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What IS “Robin Robins” Marketing Anyway?
What IS “Robin Robins” Marketing Anyway?
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MSP Marketing: How To Build A Productive Marketing Plan That Generates Managed Services Clients
For over 25 years I’ve worked with thousands of MSPs to answer the question “What’s the best marketing plan to generate leads and ultimately get more manag…
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Why Writing Down Just One Thing Separates Winners From Wannabes
There’s an old Yiddish saying: “Man plans, and God laughs.”
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Robin's Rants
Straight talk on marketing, business, and what actually works.
Anything For A Win?
Prospects aren’t stupid. When you badmouth the other guy, they don’t think less of HIM. They think less of YOU.
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The Value Of EXCITEMENT
That is what happens when you give people something exciting to anticipate instead of something boring to buy.
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I’ll Be FINE
This mentality is precisely the reason why selling LOSS PREVENTION is so much more difficult than it should be.
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Direct, one-on-one guidance from someone who has coached more than 10,000 IT services companies.