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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Love Marketing - MSP Marketing

Love Marketing, HATE Selling

The argument happened during a Rapid Implementation Workshop I was hosting. In the room were about 50 MSP business owners, all there to learn how to implement a marketing plan to drive more inbound leads. A part of that workshop was the “secret shop” exercise. Unbeknownst to attendees, we would play prospect and secret shop them while they were at the conference, recording and grading how the inbound call was handled. As you can imagine, most failed. Miserably. But one guy wasn’t having it. We h...

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Robin's Rants

What IS “Robin Robins” Marketing Anyway?

What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polari...

MSP Marketing: How To Build A Productive Marketing Plan That Generates Managed Services Clients

For over 25 years I’ve worked with thousands of MSPs to answer the question “What’s the best marketing plan to generate leads and (ultimately) get more managed...

Why Writing Down Just One Thing Separates Winners From Wannabes

There’s an old Yiddish saying: “Man plans, and God laughs.” And if you’ve been in business or just lived life, for more than five minutes, you know how true tha...

Lorem Ipsum

How Much Should An MSP Spend On Marketing?

According to Service Leadership, best-in-class MSPs invest roughly 11% of topline revenue in sales and marketing in total (media, salaries, tools, etc.). Best-i...

7 Things an MSP Marketing Consultant Sees in the First 30 Minutes on Your Website

Quick answer When I review an MSP website, design is not where I start. It matters, and a site that looks cheap or dated will cost you trust before anyone reads...

Why Do Most MSPs Struggle With Marketing?

Quick answer Most MSPs struggle with marketing for three primary reasons: First, they don’t think of themselves as “marketers” or “salespeople,” nor do they put...

Lorem Ipsum

Love Marketing, HATE Selling

The argument happened during a Rapid Implementation Workshop I was hosting. In the room were about 50 MSP business owners, all there to learn how to implement a...

How Much Should An MSP Spend On Marketing?

According to Service Leadership, best-in-class MSPs invest roughly 11% of topline revenue in sales and marketing in total (media, salaries, tools, etc.). Best-i...

7 Things an MSP Marketing Consultant Sees in the First 30 Minutes on Your Website

Quick answer When I review an MSP website, design is not where I start. It matters, and a site that looks cheap or dated will cost you trust before anyone reads...
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