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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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I Signed Robin Robins - MSP Marketing

Why Are You STILL Working?!

Inquiring minds want to know: Yes, I’ve signed on as a speaker for another year with Kaseya. My role is not as an employee or in a leadership role (so all you LinkedIn “fans” can STOP prospecting me like it is); it’s limited to speaking at Producers Club, running the BFC Club with Paul Cissel, and staying available to members for one-on-one consultations — but I’m very grateful to Dan and Gary for allowing me to still be part of it. Once word got out, I’ve been asked repeatedly: Why the heck are...

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Robin's Rants

MSP E-mail Marketing: 8 Rules To Deliver More Leads, Appointments And Managed Services Buyers

MSP Email Marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your pr...

Why Most MSP Marketing Fails

Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...

Profit Sharing In Your MSP To Incentivize Your Employees

Here's a question I received from an MSP client: “I'm considering offering profit sharing on MRR deals with a percentage of profits divided between all employee...

The Power Of Current Events In MSP Marketing

One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando. Kim has branded herself “Ameri...

What IS “Robin Robins” Marketing Anyway?

What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polari...

MSP Marketing: How To Build A Productive Marketing Plan That Generates Managed Services Clients

For over 25 years I’ve worked with thousands of MSPs to answer the question “What’s the best marketing plan to generate leads and (ultimately) get more managed...

Why Writing Down Just One Thing Separates Winners From Wannabes

There’s an old Yiddish saying: “Man plans, and God laughs.” And if you’ve been in business or just lived life, for more than five minutes, you know how true tha...

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Why Most MSP Marketing Plans Fail (And The 5 Things That Fix It)

https://youtu.be/IPKSNVN2aLA Most MSP marketing plans fail because of poor execution, not bad strategy. A plan that actually delivers results needs five things...

MSP Marketing Strategy: How To Choose A High-Value Target Market

Every MSP marketing strategy starts with one question: who should your customer be? Every decision you make after that, from what you name your company to the p...

How To Ask For The Order (And Close More MSP Sales)

Marketing cannot close a managed services sale. It can only open the door. Once a prospect is in front of you, someone has to qualify them, build value, develop...

Lorem Ipsum

Why Most MSP Marketing Plans Fail (And The 5 Things That Fix It)

https://youtu.be/IPKSNVN2aLA Most MSP marketing plans fail because of poor execution, not bad strategy. A plan that actually delivers results needs five things...

MSP Marketing Strategy: How To Choose A High-Value Target Market

Every MSP marketing strategy starts with one question: who should your customer be? Every decision you make after that, from what you name your company to the p...

Why Are You STILL Working?!

Inquiring minds want to know: Yes, I’ve signed on as a speaker for another year with Kaseya. My role is not as an employee or in a leadership role (so all you L...
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