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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Trust But Verify 1 -

Trust But Verify

Less than a week ago, a 21-year-old woman died after falling 130 feet headfirst when the bungee jump instructors failed to attach the safety cord to her harness before launching her off the railway bridge they were standing on. News feeds have been flooded with images of these 3 stooges holding her above their heads and pitching the woman to her death. It’s sickening. After hearing this story, I couldn’t help but think about a mantra that I’ve lived by for years: Trust but VERIFY. There’s an end...

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Robin's Rants

Do You Have Any Questions?

April 17. That’s when I reached out to three HubSpot implementation partners on behalf of a private MSP client of mine. The CEO and Sales Manager are VERY motiv...

BREACHED!

A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% reporti...

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of...

WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI

LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, posts, v...

UAPs Flying Around In Your MSP

Last week the Pentagon dropped 77 years of classified files of UAP (Unidentified Anomalous Phenomena, or UFOs). X Files kind of stuff - videos, photos, incident...

“I used to think you were just MEAN…”

That’s how Ray Green, founder of MSP Sales Partners and Expert in Residence for Producers Club for sales leadership, started our conversation last week. I laugh...

MSP E-mail Marketing: 8 Rules To Deliver More Leads, Appointments And Managed Services Buyers

MSP Email Marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your pr...

Why Most MSP Marketing Fails

Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...

Profit Sharing In Your MSP To Incentivize Your Employees

Here's a question I received from an MSP client: “I'm considering offering profit sharing on MRR deals with a percentage of profits divided between all employee...

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How Do IT Service Companies Generate Better Leads?

I have a private MSP client that targets surgical specialty practices. I asked Claude to do deep research into their market to understand the trends, competitio...

The Connection Between MSP Branding and Business Growth

Back in 2006, Blendtec was an unknown blender manufacturer that produced a commercial-grade product suitable for the average home consumer. The founder, Tom Dic...

How Should MSPs Market Themselves? The Answer Derived From Working With 10,000+ MSPs

There's a scene in the movie Casanova starring Heath Ledger who plays the star role. In the movie, a lovesick young man is endlessly frustrated trying to get th...

Lorem Ipsum

How Do IT Service Companies Generate Better Leads?

I have a private MSP client that targets surgical specialty practices. I asked Claude to do deep research into their market to understand the trends, competitio...

The Connection Between MSP Branding and Business Growth

Back in 2006, Blendtec was an unknown blender manufacturer that produced a commercial-grade product suitable for the average home consumer. The founder, Tom Dic...

How Should MSPs Market Themselves? The Answer Derived From Working With 10,000+ MSPs

There's a scene in the movie Casanova starring Heath Ledger who plays the star role. In the movie, a lovesick young man is endlessly frustrated trying to get th...
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