MSP Marketing Insights

Buying a list buys you the means to contact someone. It does not buy permission, attention or interest. Expect 30% to 50% of any purchased list to be wrong, and expect a half percent to two percent response from a cold list done properly, meaning 5 to 20 replies per 1,000 names. The list that actually makes money is permission-based and built through educational direct response and joint ventures, which is how I built a list of over 43,000 MSP CEOs. It takes years. There is no version of this th...