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MSP Marketing Insights

Real-World Insights From The Front Lines Of MSP Marketing

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MSP Marketing Plan By The Numbers: The Backwards Math Framework To Hit Your New Client Acquisition Goals Without Failure

Quick Answer: An effective MSP marketing plan starts with setting an appropriate and specific new-client acquisition goal, then working backwards through the sales and marketing funnel metrics using these industry benchmarks: approximately 58% of all raw leads will be marketing-qualified leads, 68% of those become first-time appointments and 35% of those appointments close. To add two new managed services clients per month, you need approximately 15 raw leads per month and a prospect list of rou...

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The Danger Of Undercharging For Managed IT Services In Your MSP (And What You Should Be Charging Now)

If you’re running an MSP and you’re not making the kind of money you should be — not just surviving but genuinely building wealth, paying yourself a fair market...

The Power of Authority Positioning for MSPs

There is a scene in the movie Casanova where a lovesick young man cannot get the attention of the woman he is obsessed with. He begs Casanova for help. Casanova...

What Are MSP Marketing Services? (And Why Most MSPs Completely Screw Them Up)

MSP marketing services are specialized marketing planning and execution services designed specifically for Managed Service Providers (MSPs)—IT companies that of...
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