MSP Marketing Insights

Direct mail sent on its own gets roughly a 0.02% response, meaning you would need to mail thousands of pieces to generate a single inbound call. The exact same mail piece inside a multimedia sequence with phone calls, personal emails and social outreach gets 1% to 2% from a cold list, and more from a warmer one. Direct mail is not the campaign, it is one component of it. The three mistakes below are why most MSPs conclude direct mail is dead: they skip the sequence, they mail an uncleaned list,...