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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Control Responsibility - MSP Marketing

Control Without Responsibility

I watched the Fauci hearing the other day for as long as I could tolerate. He clamped down tighter than the sphincter of the new guy in a prison shower. I’m not going to make this political because I’m just not in the mood to deal with the angry basement dwellers whose entire self-worth is wrapped up in telling me how immoral and stupid I am. Guess I’m getting soft ‘cause I usually enjoy watching their faces turn purple with rage as their ugly comments drive up engagement for my feed. But what i...

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Robin's Rants

Lifetime Achievement Award

Last week at the Q3 Producers Club meeting, I was given the Lifetime Achievement award that I was supposed to receive back in December at the MSP Titans event i...

But I Wore The Juice!!!

In 1995, a man named McArthur Wheeler walked into two Pittsburgh banks in broad daylight, no mask, no disguise, and robbed them both while grinning up at the se...

Would You Be Good Enough?

Before websites. Before email. Before Google put the entire world’s knowledge at your fingertips. Before cell phones. Before social media. And LOOOONG before AI...

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's...

Peddlers, Promoters And Pretenders

According to a Wall Street Journal investigation that dropped last week, Polymarket, the hot crypto “prediction market,” was caught paying TikTok influencers $2...

Respect Your Customer

Ron Johnson — the genius behind the Apple Store — was hired as CEO of JCPenney to grow the company. His plan: ditch the coupons and the loyal middle-aged, middl...

Trust But Verify

Less than a week ago, a 21-year-old woman died after falling 130 feet headfirst when the bungee jump instructors failed to attach the safety cord to her harness...

Do You Have Any Questions?

April 17. That’s when I reached out to three HubSpot implementation partners on behalf of a private MSP client of mine. The CEO and Sales Manager are VERY motiv...

BREACHED!

A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% reporti...

Lorem Ipsum

Why Do Most MSPs Struggle With Marketing?

Quick answer Most MSPs struggle with marketing for three primary reasons: First, they don’t think of themselves as “marketers” or “salespeople,” nor do they put...

How To Get More Referrals For Your MSP That Want To Buy Managed IT Services

Referrals are typically the most qualified and highest-closing leads that any MSP can get. In fact, most MSPs close 90% of the referrals they receive, making th...

MSP Marketing Plan By The Numbers: The Backwards Math Framework To Hit Your New Client Acquisition Goals Without Failure

Quick Answer: An effective MSP marketing plan starts with setting an appropriate and specific new-client acquisition goal, then working backwards through the sa...

Lorem Ipsum

Why Do Most MSPs Struggle With Marketing?

Quick answer Most MSPs struggle with marketing for three primary reasons: First, they don’t think of themselves as “marketers” or “salespeople,” nor do they put...

Control Without Responsibility

I watched the Fauci hearing the other day for as long as I could tolerate. He clamped down tighter than the sphincter of the new guy in a prison shower. I’m not...

How To Get More Referrals For Your MSP That Want To Buy Managed IT Services

Referrals are typically the most qualified and highest-closing leads that any MSP can get. In fact, most MSPs close 90% of the referrals they receive, making th...
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