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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Feels Like Rant - MSP Marketing

Feels Like…

Last week the temperature hit “Nashville Hot Chicken” levels of 100+ degrees with the weatherman reporting the “feels like” temperature to be somewhere between spontaneous combustion and Satan-left-the-door-open hot. What kind of B.S. is the “feels like” temperature, anyway? This is just another way people ignore “the science” we’re all supposed to trust and come up with their own personal interpretation of what something actually means. People in Phoenix have been running this con for years. “I...

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Robin's Rants

“Not being a jerk, BUT…”

The English language has a small, hardworking family of phrases whose only job is to save face and hold the door open for whatever’s coming through it next: “No...

Love Marketing, HATE Selling

The argument happened during a Rapid Implementation Workshop I was hosting. In the room were about 50 MSP business owners, all there to learn how to implement a...

Control Without Responsibility

I watched the Fauci hearing the other day for as long as I could tolerate. He clamped down tighter than the sphincter of the new guy in a prison shower. I’m not...

Lifetime Achievement Award

Last week at the Q3 Producers Club meeting, I was given the Lifetime Achievement award that I was supposed to receive back in December at the MSP Titans event i...

But I Wore The Juice!!!

In 1995, a man named McArthur Wheeler walked into two Pittsburgh banks in broad daylight, no mask, no disguise, and robbed them both while grinning up at the se...

Would You Be Good Enough?

Before websites. Before email. Before Google put the entire world’s knowledge at your fingertips. Before cell phones. Before social media. And LOOOONG before AI...

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's...

Peddlers, Promoters And Pretenders

According to a Wall Street Journal investigation that dropped last week, Polymarket, the hot crypto “prediction market,” was caught paying TikTok influencers $2...

Respect Your Customer

Ron Johnson — the genius behind the Apple Store — was hired as CEO of JCPenney to grow the company. His plan: ditch the coupons and the loyal middle-aged, middl...

Lorem Ipsum

How MSPs Book Sales Appointments Without Cold Calling

An MSP in San Diego offered a beach bag of quality goods to a small, highly qualified list of IT leaders and booked appointments with at least 80% of the prospe...

7 Reasons MSPs Struggle To Charge Premium Prices

The Savannah Bananas sell out 60,000-seat stadiums at an average ticket price of $451.87, with VIP experiences reaching $10,302, in the middle of constant talk...

How MSPs Can Build A Clean, Qualified And Responsive Prospect List From Scratch

Buying a list buys you the means to contact someone. It does not buy permission, attention or interest. Expect 30% to 50% of any purchased list to be wrong, and...

Lorem Ipsum

How MSPs Book Sales Appointments Without Cold Calling

An MSP in San Diego offered a beach bag of quality goods to a small, highly qualified list of IT leaders and booked appointments with at least 80% of the prospe...

7 Reasons MSPs Struggle To Charge Premium Prices

The Savannah Bananas sell out 60,000-seat stadiums at an average ticket price of $451.87, with VIP experiences reaching $10,302, in the middle of constant talk...

Feels Like…

Last week the temperature hit “Nashville Hot Chicken” levels of 100+ degrees with the weatherman reporting the “feels like” temperature to be somewhere between...
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