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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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ChatGPT Image Jul 1 2026 08 11 47 AM -

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's extra insufferable about it because it's the big 250. Two hundred and fifty years since a bunch of broke, pissed off, wildly unreasonable men signed a document that was, functionally, a business plan with a death penalty attached if it failed. Let that sink in for a second, because we've romanticized the Founding Fathers into marble statu...

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Robin's Rants

Peddlers, Promoters And Pretenders

According to a Wall Street Journal investigation that dropped last week, Polymarket, the hot crypto “prediction market,” was caught paying TikTok influencers $2...

Respect Your Customer

Ron Johnson — the genius behind the Apple Store — was hired as CEO of JCPenney to grow the company. His plan: ditch the coupons and the loyal middle-aged, middl...

Trust But Verify

Less than a week ago, a 21-year-old woman died after falling 130 feet headfirst when the bungee jump instructors failed to attach the safety cord to her harness...

Do You Have Any Questions?

April 17. That’s when I reached out to three HubSpot implementation partners on behalf of a private MSP client of mine. The CEO and Sales Manager are VERY motiv...

BREACHED!

A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% reporti...

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of...

WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI

LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, posts, v...

UAPs Flying Around In Your MSP

Last week the Pentagon dropped 77 years of classified files of UAP (Unidentified Anomalous Phenomena, or UFOs). X Files kind of stuff - videos, photos, incident...

“I used to think you were just MEAN…”

That’s how Ray Green, founder of MSP Sales Partners and Expert in Residence for Producers Club for sales leadership, started our conversation last week. I laugh...

Lorem Ipsum

MSP Marketing Plan By The Numbers: The Backwards Math Framework To Hit Your New Client Acquisition Goals Without Failure

Quick Answer: An effective MSP marketing plan starts with setting an appropriate and specific new-client acquisition goal, then working backwards through the sa...

How Do IT Service Companies Generate Better Leads?

I have a private MSP client that targets surgical specialty practices. I asked Claude to do deep research into their market to understand the trends, competitio...

The Connection Between MSP Branding and Business Growth

Back in 2006, Blendtec was an unknown blender manufacturer that produced a commercial-grade product suitable for the average home consumer. The founder, Tom Dic...

Lorem Ipsum

MSP Marketing Plan By The Numbers: The Backwards Math Framework To Hit Your New Client Acquisition Goals Without Failure

Quick Answer: An effective MSP marketing plan starts with setting an appropriate and specific new-client acquisition goal, then working backwards through the sa...

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's...

Peddlers, Promoters And Pretenders

According to a Wall Street Journal investigation that dropped last week, Polymarket, the hot crypto “prediction market,” was caught paying TikTok influencers $2...
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