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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Feels Like Rant - MSP Marketing

Feels Like…

Last week the temperature hit “Nashville Hot Chicken” levels of 100+ degrees with the weatherman reporting the “feels like” temperature to be somewhere between spontaneous combustion and Satan-left-the-door-open hot. What kind of B.S. is the “feels like” temperature, anyway? This is just another way people ignore “the science” we’re all supposed to trust and come up with their own personal interpretation of what something actually means. People in Phoenix have been running this con for years. “I...

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Robin's Rants

“Not being a jerk, BUT…”

The English language has a small, hardworking family of phrases whose only job is to save face and hold the door open for whatever’s coming through it next: “No...

Love Marketing, HATE Selling

The argument happened during a Rapid Implementation Workshop I was hosting. In the room were about 50 MSP business owners, all there to learn how to implement a...

Control Without Responsibility

I watched the Fauci hearing the other day for as long as I could tolerate. He clamped down tighter than the sphincter of the new guy in a prison shower. I’m not...

Lifetime Achievement Award

Last week at the Q3 Producers Club meeting, I was given the Lifetime Achievement award that I was supposed to receive back in December at the MSP Titans event i...

But I Wore The Juice!!!

In 1995, a man named McArthur Wheeler walked into two Pittsburgh banks in broad daylight, no mask, no disguise, and robbed them both while grinning up at the se...

Would You Be Good Enough?

Before websites. Before email. Before Google put the entire world’s knowledge at your fingertips. Before cell phones. Before social media. And LOOOONG before AI...

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's...

Peddlers, Promoters And Pretenders

According to a Wall Street Journal investigation that dropped last week, Polymarket, the hot crypto “prediction market,” was caught paying TikTok influencers $2...

Respect Your Customer

Ron Johnson — the genius behind the Apple Store — was hired as CEO of JCPenney to grow the company. His plan: ditch the coupons and the loyal middle-aged, middl...

Lorem Ipsum

How MSPs Can Build A Clean, Qualified And Responsive Prospect List From Scratch

Buying a list buys you the means to contact someone. It does not buy permission, attention or interest. Expect 30% to 50% of any purchased list to be wrong, and...

6 Ways Top MSPs Grow Their Business Without Chasing New Clients

The fastest, cheapest and highest-return revenue growth available to an MSP is not a new client. It is the client you already have. The six things top MSPs do d...

What To Do When An MSP Prospect Goes Dark After You Deliver A Proposal

Prospects do not ghost you because they are rude or disorganized. They ghost you because you gave them an easy out by emailing the proposal, you did not secure...

Lorem Ipsum

Feels Like…

Last week the temperature hit “Nashville Hot Chicken” levels of 100+ degrees with the weatherman reporting the “feels like” temperature to be somewhere between...

How MSPs Can Build A Clean, Qualified And Responsive Prospect List From Scratch

Buying a list buys you the means to contact someone. It does not buy permission, attention or interest. Expect 30% to 50% of any purchased list to be wrong, and...

6 Ways Top MSPs Grow Their Business Without Chasing New Clients

The fastest, cheapest and highest-return revenue growth available to an MSP is not a new client. It is the client you already have. The six things top MSPs do d...
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