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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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Robin Robins

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of the realtors I booked a meeting with greeted me by saying, “Robin Robins! The Queen of MSP marketing! So nice to meet someone as successful as you!” I froze in my tracks. “Um…have we met before?” I stuttered. “No,” he said, “I just did a little research on you after you called to book the meeting.” I was shocked. He then proceeded to walk...

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Robin's Rants

WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI

LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, posts, v...

UAPs Flying Around In Your MSP

Last week the Pentagon dropped 77 years of classified files of UAP (Unidentified Anomalous Phenomena, or UFOs). X Files kind of stuff - videos, photos, incident...

“I used to think you were just MEAN…”

That’s how Ray Green, founder of MSP Sales Partners and Expert in Residence for Producers Club for sales leadership, started our conversation last week. I laugh...

MSP E-mail Marketing: 8 Rules To Deliver More Leads, Appointments And Managed Services Buyers

MSP Email Marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your pr...

Why Most MSP Marketing Fails

Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...

Profit Sharing In Your MSP To Incentivize Your Employees

Here's a question I received from an MSP client: “I'm considering offering profit sharing on MRR deals with a percentage of profits divided between all employee...

The Power Of Current Events In MSP Marketing

One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando. Kim has branded herself “Ameri...

What IS “Robin Robins” Marketing Anyway?

What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polari...

Marketing Your MSP On A Small Budget

Here’s a question I received from the owner of a small MSP about what to spend on marketing: “As a new MSP, I have a limited marketing budget – $30K for the com...

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The Danger Of Undercharging For Managed IT Services In Your MSP (And What You Should Be Charging Now)

If you’re running an MSP and you’re not making the kind of money you should be — not just surviving but genuinely building wealth, paying yourself a fair market...

The Power of Authority Positioning for MSPs

There is a scene in the movie Casanova where a lovesick young man cannot get the attention of the woman he is obsessed with. He begs Casanova for help. Casanova...

What Are MSP Marketing Services? (And Why Most MSPs Completely Screw Them Up)

MSP marketing services are specialized marketing planning and execution services designed specifically for Managed Service Providers (MSPs)—IT companies that of...

Lorem Ipsum

Give Me Some Attitude

A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. One of...

The Danger Of Undercharging For Managed IT Services In Your MSP (And What You Should Be Charging Now)

If you’re running an MSP and you’re not making the kind of money you should be — not just surviving but genuinely building wealth, paying yourself a fair market...

WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI

LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, posts, v...
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