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Straight Talk On Marketing, Business, And What Actually Works

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Ant And Grasshopper - MSP Marketing

The Ant And The Grasshopper

Labor Day weekend reminds me of the Aesop fable, “The Ant and the Grasshopper.” You probably know the story, but here it is, summarized: The Ant works his ass off all summer prepping for winter. The Grasshopper fiddles, naps, and heckles the Ant for being a workaholic sucker. Winter comes. Ant’s fine. Grasshopper’s not. Grasshopper begs the Ant for food and the Ant tells him to go kick rocks. End of story, roll credits. The moral of the story? Work hard to prepare for the future. You don’t deser...

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Robin's Rants

Feels Like…

Last week the temperature hit “Nashville Hot Chicken” levels of 100+ degrees with the weatherman reporting the “feels like” temperature to be somewhere between...

“Not being a jerk, BUT…”

The English language has a small, hardworking family of phrases whose only job is to save face and hold the door open for whatever’s coming through it next: “No...

Love Marketing, HATE Selling

The argument happened during a Rapid Implementation Workshop I was hosting. In the room were about 50 MSP business owners, all there to learn how to implement a...

Control Without Responsibility

I watched the Fauci hearing the other day for as long as I could tolerate. He clamped down tighter than the sphincter of the new guy in a prison shower. I’m not...

Lifetime Achievement Award

Last week at the Q3 Producers Club meeting, I was given the Lifetime Achievement award that I was supposed to receive back in December at the MSP Titans event i...

But I Wore The Juice!!!

In 1995, a man named McArthur Wheeler walked into two Pittsburgh banks in broad daylight, no mask, no disguise, and robbed them both while grinning up at the se...

Would You Be Good Enough?

Before websites. Before email. Before Google put the entire world’s knowledge at your fingertips. Before cell phones. Before social media. And LOOOONG before AI...

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's...

Peddlers, Promoters And Pretenders

According to a Wall Street Journal investigation that dropped last week, Polymarket, the hot crypto “prediction market,” was caught paying TikTok influencers $2...

Lorem Ipsum

3 Reasons Your MSP Direct Mail Isn’t Working

Direct mail sent on its own gets roughly a 0.02% response, meaning you would need to mail thousands of pieces to generate a single inbound call. The exact same...

How To Differentiate Your MSP When There’s Nothing Unique About What You Do

https://youtu.be/V3Kf_AWLxeQ If you cannot answer why a prospect should choose you over every other MSP regardless of price, they will default to price, or badl...

How MSPs Book Sales Appointments Without Cold Calling

An MSP in San Diego offered a beach bag of quality goods to a small, highly qualified list of IT leaders and booked appointments with at least 80% of the prospe...

Lorem Ipsum

3 Reasons Your MSP Direct Mail Isn’t Working

Direct mail sent on its own gets roughly a 0.02% response, meaning you would need to mail thousands of pieces to generate a single inbound call. The exact same...

How To Differentiate Your MSP When There’s Nothing Unique About What You Do

https://youtu.be/V3Kf_AWLxeQ If you cannot answer why a prospect should choose you over every other MSP regardless of price, they will default to price, or badl...

The Ant And The Grasshopper

Labor Day weekend reminds me of the Aesop fable, “The Ant and the Grasshopper.” You probably know the story, but here it is, summarized: The Ant works his ass o...
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