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Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

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I Signed Robin Robins - MSP Marketing

Why Are You STILL Working?!

Inquiring minds want to know: Yes, I’ve signed on as a speaker for another year with Kaseya. My role is not as an employee or in a leadership role (so all you LinkedIn “fans” can STOP prospecting me like it is); it’s limited to speaking at Producers Club, running the BFC Club with Paul Cissel, and staying available to members for one-on-one consultations — but I’m very grateful to Dan and Gary for allowing me to still be part of it. Once word got out, I’ve been asked repeatedly: Why the heck are...

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Robin's Rants

The Ant And The Grasshopper

Labor Day weekend reminds me of the Aesop fable, “The Ant and the Grasshopper.” You probably know the story, but here it is, summarized: The Ant works his ass o...

Feels Like…

Last week the temperature hit “Nashville Hot Chicken” levels of 100+ degrees with the weatherman reporting the “feels like” temperature to be somewhere between...

“Not being a jerk, BUT…”

The English language has a small, hardworking family of phrases whose only job is to save face and hold the door open for whatever’s coming through it next: “No...

Love Marketing, HATE Selling

The argument happened during a Rapid Implementation Workshop I was hosting. In the room were about 50 MSP business owners, all there to learn how to implement a...

Control Without Responsibility

I watched the Fauci hearing the other day for as long as I could tolerate. He clamped down tighter than the sphincter of the new guy in a prison shower. I’m not...

Lifetime Achievement Award

Last week at the Q3 Producers Club meeting, I was given the Lifetime Achievement award that I was supposed to receive back in December at the MSP Titans event i...

But I Wore The Juice!!!

In 1995, a man named McArthur Wheeler walked into two Pittsburgh banks in broad daylight, no mask, no disguise, and robbed them both while grinning up at the se...

Would You Be Good Enough?

Before websites. Before email. Before Google put the entire world’s knowledge at your fingertips. Before cell phones. Before social media. And LOOOONG before AI...

Freeeeedooooommmmm!

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he's...

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Why Most MSP Marketing Plans Fail (And The 5 Things That Fix It)

https://youtu.be/IPKSNVN2aLA Most MSP marketing plans fail because of poor execution, not bad strategy. A plan that actually delivers results needs five things...

MSP Marketing Strategy: How To Choose A High-Value Target Market

Every MSP marketing strategy starts with one question: who should your customer be? Every decision you make after that, from what you name your company to the p...

How To Ask For The Order (And Close More MSP Sales)

Marketing cannot close a managed services sale. It can only open the door. Once a prospect is in front of you, someone has to qualify them, build value, develop...

Lorem Ipsum

Why Most MSP Marketing Plans Fail (And The 5 Things That Fix It)

https://youtu.be/IPKSNVN2aLA Most MSP marketing plans fail because of poor execution, not bad strategy. A plan that actually delivers results needs five things...

MSP Marketing Strategy: How To Choose A High-Value Target Market

Every MSP marketing strategy starts with one question: who should your customer be? Every decision you make after that, from what you name your company to the p...

Why Are You STILL Working?!

Inquiring minds want to know: Yes, I’ve signed on as a speaker for another year with Kaseya. My role is not as an employee or in a leadership role (so all you L...
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