Robin's Rants
Straight Talk On Marketing, Business, And What Actually Works
Recent Posts
- Robin Robins
MSP e-mail marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your prospects engaged, not spamming strangers. Here are 8 critical rules for using e-mail when prospecting for new MRR clients and exactly how to execute on them in your MSP. Back in the 90’s, I remember being able to send out an e-mail campaign and watch a FLOOD of responses come in. Fifty to sixty percent response rates were common. E-mail w...
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- Robin Robins
Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...
- Robin Robins
Here's a question I received from an MSP client: “I'm considering offering profit sharing on MRR deals with a percentage of profits divided between all employee...
- Robin Robins
One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando. Kim has branded herself “Ameri...
- Robin Robins
What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polari...
- Robin Robins
Here’s a question I received from the owner of a small MSP about what to spend on marketing: “As a new MSP, I have a limited marketing budget – $30K for the com...
- Robin Robins
For over 25 years I’ve worked with thousands of MSPs to answer the question “What’s the best marketing plan to generate leads and (ultimately) get more managed...
- Robin Robins
There’s an old Yiddish saying: “Man plans, and God laughs.” And if you’ve been in business or just lived life, for more than five minutes, you know how true tha...
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- Robin Robins
MSP marketing services are specialized marketing planning and execution services designed specifically for Managed Service Providers (MSPs)—IT companies that of...
Lorem Ipsum
- Robin Robins
MSP e-mail marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your p...
- Robin Robins
MSP marketing services are specialized marketing planning and execution services designed specifically for Managed Service Providers (MSPs)—IT companies that of...
- Robin Robins
Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, in...