Robin's Rants
Straight Talk On Marketing, Business, And What Actually Works
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- Robin Robins
Ron Johnson — the genius behind the Apple Store — was hired as CEO of JCPenney to grow the company. His plan: ditch the coupons and the loyal middle-aged, middle-income female shoppers who were actually buying things, and go upmarket to attract a younger, “sexier” demographic. He gutted beloved private-label brands with loyal followings and replaced them with new ones that meant nothing to the customers JCP already had. He torched the loyal audience that was already there to chase a new audience...