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How To Hire Robin

HIRE ROBIN

First, A Personal Note:

Before you decide to work with me in some capacity, there are a few things you need to know about me, my style of consulting and who I work best with. 

  • I’m your trusted advisor, not a typical agency. My advice is vendor and media agnostic, which means I’m NOT going to sell you additional services. You’ll work directly with me, unfiltered, not an account manager or sales rep. 
  • I’m very driven, direct and results-focused. If you’re looking for casual growth, a slower pace or an advisor who won’t push you, I’m not your gal. Please only apply if you have honest ambition to grow sales and a willingness to implement so that we can generate tangible results.
  • One of my areas of expertise is the generation of sales on a shoestring (or nonexistent) budget. However, my fees are deliberately not cheap and start at $3,000 per month for one-off consultation to $10,000 per month for CMO/CRO services. Please only apply to work with me if you can invest appropriately.
  • I am not a full-blown marketing agency that offers “done-for-you” services, such as website design, SEO/GEO services, CRM system set up, digital marketing, etc. I can and will help you create your plan, find the right agency to outsource to, help you build your team, and oversee the correct implementation of that plan – but I won’t “do it all for you.”

Fractional CMO/CRO Services

Many growing businesses desperately need a Chief Revenue Officer or Chief Marketing Officer to create and direct their client acquisition plan but cannot afford the salary that comes with that experience – or they simply cannot find that person. Robin’s fractional CMO/CRO service gives you that experience and the creation of a fully actionable, well researched plan based on your specific situation, budgets and goals without the heavy overhead. This includes:

  • An Assessment: We’ll start with a deep dive into your current situation, marketing plan, funnel and sales process to identify the MOST important gaps to address first.
  • Target Market: Next, we’ll conduct research into your target market, including market share potential and a detailed profile of your HVCs (high-value clients) so we can build the messaging, offers and media plan to get more of them.
  • Marketing Message: Once we’re clear on who we want, we’ll work on crafting a USP (unique selling proposition) and overall brand and marketing message to differentiate your business from the competition, along with development of key marketing assets, including top-of-the-funnel lead generation magnets, middle-of-the-funnel consultation offers, presentations and social media content.
  • Media Plan: This will be a month-by-month plan of the exact prospecting and marketing campaigns we’ll need to run to achieve your goals. We won’t just look at digital advertising and online media, but also referrals, strategic partners, SDR (sales development reps) and outside sales team prospecting activities.
  • Marketing Math: Along with the above media plan, we’ll create a marketing budget and “backwards math” for mapping out the specific KPIs required in your marketing funnel to achieve your growth goals.
  • Execution And Management: Robin can work alongside your team to manage, guide and troubleshoot the implementation of your marketing plan. This would include a weekly sales and marketing meeting to go over the numbers, as well as an ongoing review of marketing messages, creative, copy and performance.
Gimme the deets

For highly personalized private consulting, you can hire Robin to work with you on an ongoing retainer or for a short-term project. She is exceptionally qualified in the following, but note that ALL private consulting is custom tailored to your specific situation and needs.

  • Turn underperforming marketing campaigns into consistent winners.
  • Build high-performance sales playbooks, teams and SYSTEMS that convert prospects into paying clients without discounting or high-pressure “tactics.” 
  • Engineer lead-generation marketing plans, assets and systems that presell and predispose prospects to want to do business with you regardless of price. 
  • Hire high-performance sales and marketing teams that will drive business growth.
  • Build profitable communities and peer groups with low churn rates.
I'm ready for punishment

If you want a speaker who will deliver tangible strategies and tools, or a workshop where attendees leave with usable, actionable blueprints, Robin is the ideal presenter for you. Each presentation is customized to your audience, but here are some of the topics she can deliver that will have a lot of “meat on the bone.”

  • How to build trust-based sales and marketing systems.
  • Advanced lead generation that strategically positions you above your competition.
  • Consultative selling to maximize your close rates while commanding higher fees.
  • How to build a high-value, raving-fan client base and community.
Hire robin to speak

If your organization depends on the success of your resellers, franchises or coaches to sell services, Robin can help you build and implement a go-to-marketing training program and marketing toolkit that will not only equip them with the tools, resources and capability to attract and close more clients, but also the much-needed confidence and inspiration to get it implemented.

Help me please

MSP Marketing FAQs

What are MSP marketing services, and how do they help managed service providers attract better leads and grow recurring revenue?

MSP marketing services are specialized growth solutions designed to help managed service providers generate consistent leads, improve sales conversion, and build predictable recurring revenue. MSP marketing services differ significantly from general marketing because they are built specifically for the IT services business model. Managed service providers face unique challenges, including long sales cycles, complex offerings, and buyers who are often confused by technical language. Effective MSP marketing services address these challenges with industry-specific messaging and structured systems.

Professional MSP marketing services focus on more than visibility. They are designed to attract qualified prospects who understand the value of managed services and are willing to commit to long-term agreements. This is accomplished through managed services marketing strategies that emphasize outcomes such as security, compliance, productivity, and risk reduction rather than tools or features. Technology marketing plays a critical role here, translating complex IT services into clear business value for decision makers.

A comprehensive MSP marketing plan typically includes campaign strategy, messaging development, lead generation systems, and sales alignment. Managed service provider marketing also requires consistent execution, which is why many providers struggle when they rely on sporadic campaigns or referrals alone. Structured MSP marketing campaigns create steady awareness and demand through coordinated email marketing, direct mail, digital marketing for MSPs, and ongoing educational outreach.

Another important component of MSP marketing services is positioning. Marketing for IT companies must clearly define who the ideal client is, what problems the MSP solves best, and why the provider is different from competitors. Without this clarity, IT services marketing often attracts price shoppers or poor-fit prospects. Professional MSP marketing services help refine positioning so outreach resonates with higher-quality leads.

Digital marketing for MSPs also plays an increasing role. This includes IT online marketing strategies such as content marketing, lead magnets, landing pages, and retargeting. When combined with offline campaigns and consistent follow-up, these strategies reinforce credibility and authority.

Ultimately, MSP marketing services help managed service providers move from reactive growth to proactive, predictable expansion. By implementing proven MSP marketing strategies and systems, MSPs gain control over lead flow, improve close rates, and build sustainable long term revenue.

MSP marketing services are fundamentally different from generic technology marketing because MSP marketing services are built specifically for the managed services sales model, not for software companies, startups, or broad IT vendors. Many traditional digital agencies offer marketing for IT companies, but they often lack a deep understanding of how managed service providers sell, price, and retain clients over time.

Generic technology marketing tends to focus on clicks, impressions, and short-term lead volume. Managed service provider marketing requires a more strategic approach that accounts for long sales cycles, trust-based buying decisions, and recurring revenue contracts. MSP marketing services are designed to attract business owners and executives who are evaluating long-term IT partnerships, not impulse buyers.

Another key difference is messaging. IT services marketing must simplify complex technical offerings into business-focused language. MSP marketing services emphasize outcomes such as reduced downtime, improved cybersecurity, regulatory compliance, and cost predictability. Traditional agencies often highlight features or tools, which can confuse prospects and weaken conversion rates.

MSP marketing strategies also require strong alignment between marketing and sales. Many digital marketing efforts for MSPs fail because leads are generated without a clear qualification framework or sales process. Professional MSP marketing services integrate campaign messaging with sales scripts, follow-up systems, and appointment-setting workflows to improve close rates.

Additionally, managed services marketing relies heavily on consistency. One-off campaigns rarely work. MSP marketing services typically include structured MSP marketing campaigns that run continuously, reinforcing authority and credibility over time. This may include newsletters, educational emails, direct mail, webinars, and ongoing it support marketing.

A strong MSP marketing plan also considers client retention. Marketing does not stop after the sale. Ongoing communication reinforces value, reduces churn, and creates upsell opportunities. Traditional marketing agencies rarely address this lifecycle approach.

By focusing exclusively on managed service provider marketing, MSP marketing services deliver strategies, systems, and execution models that align with how MSPs actually grow, making them far more effective than generic technology marketing solutions.

MSP marketing services are most effective when they are built around a comprehensive MSP marketing plan, and they provide the structure needed to ensure every marketing activity supports long-term growth rather than isolated wins. A strong MSP marketing plan begins with clear positioning and audience definition, which determines who the MSP is targeting and why those prospects should care.

The next component is messaging. Managed service provider marketing must articulate value in simple, outcome-driven terms. This includes addressing common pain points such as cybersecurity threats, compliance risks, downtime, and unmanaged IT costs. Technology marketing translates technical expertise into business relevance, which is essential for decision makers.

Lead generation systems are another core element. Effective MSP marketing strategies include a mix of outbound and inbound efforts. This may involve MSP marketing campaigns such as direct mail, email marketing, digital marketing for MSPs, and educational content. IT online marketing tactics like landing pages, lead magnets, and retargeting ads support these efforts by capturing and nurturing interest.

A comprehensive MSP marketing plan also includes follow-up and nurturing. Most IT buyers are not ready to purchase immediately. MSP marketing services implement structured follow-up sequences that build trust over time. This includes newsletters, educational emails, and ongoing IT services marketing content that reinforces authority.

Sales alignment is critical. Marketing strategies for IT companies must support the sales conversation. This includes clear offers, qualification criteria, and sales scripts that align with campaign messaging. Without this alignment, even strong lead generation will underperform.

Measurement and optimization round out the plan. Professional MSP marketing services track lead quality, conversion rates, and campaign performance. This data-driven approach allows MSPs to refine their IT marketing plan and scale what works.

When all these elements work together, MSP marketing services create a cohesive system that drives predictable growth and positions the MSP as a trusted partner.

MSP marketing services focus on deploying proven MSP marketing strategies and MSP marketing campaigns that align with how managed service providers actually win clients, and they prioritize consistency, relevance, and authority over flashy tactics. The most effective strategies combine education, proactive outreach, and long-term relationship building.

Educational marketing is foundational. Managed services marketing works best when prospects are taught about risks, trends, and best practices. Campaigns that address cybersecurity threats, regulatory compliance, and business continuity position the MSP as an expert. This approach is central to technology marketing and helps build trust before the sales conversation begins.

Outbound campaigns remain highly effective when executed correctly. Direct mail combined with email follow-up is a cornerstone of many successful MSP marketing strategies. These campaigns cut through digital noise and reach decision makers directly. When paired with digital marketing for MSPs, such as landing pages and retargeting, response rates improve significantly.

Inbound strategies also play an important role. IT online marketing tactics like content marketing, SEO, and lead magnets attract prospects who are actively researching solutions. Managed service provider marketing uses these tactics to capture demand, while outbound campaigns create demand.

Another effective strategy is lifecycle marketing. IT support marketing does not stop after the sale. Ongoing communication reinforces value, reduces churn, and creates upsell opportunities. Newsletters, educational updates, and client-focused campaigns are essential components.

The best marketing strategies for IT companies are not one-time efforts. MSP marketing services emphasize campaign repetition and refinement. By running consistent MSP marketing campaigns, MSPs build brand recognition and credibility over time.

Ultimately, effective MSP marketing strategies balance proactive outreach, educational content, and consistent follow-up, creating a system that supports long-term growth rather than short-term spikes.

MSP marketing services often include access to an MSP marketing toolkit, and MSP marketing services combined with a toolkit help MSPs execute digital marketing for MSPs efficiently without building a large internal marketing department. Many managed service providers lack the time, expertise, or resources to design campaigns from scratch, which is where a structured toolkit becomes invaluable.

An MSP marketing toolkit typically includes pre-built campaigns, messaging frameworks, templates, and deployment guidance. These resources allow MSPs to launch IT marketing strategies quickly while maintaining professional quality. Technology marketing assets are designed specifically for managed services, reducing trial and error.

Digital marketing for MSPs becomes more manageable when systems are already defined. Landing pages, email sequences, and lead nurturing workflows are included, supporting IT online marketing without requiring constant creative development. This consistency improves execution and results.

Another benefit is reduced risk. Many MSPs waste money experimenting with ads or content that does not convert. MSP marketing services leverage proven marketing strategies for IT companies that have already been tested in the field. This improves ROI and confidence.

The toolkit also supports scalability. As MSPs grow, they can layer additional MSP marketing campaigns without reinventing their IT marketing plan. This makes growth more predictable and sustainable.

By combining guidance, tools, and execution support, MSP marketing services empower MSPs to compete effectively, implement best practices, and focus their time on delivering services while marketing systems run consistently in the background.

MSP marketing services are designed to support long-term, sustainable growth, and they differ significantly from short-term IT marketing strategies that focus on quick wins or isolated campaigns. Many marketing efforts for IT companies fail because it relies on one-off efforts such as a single email blast, a temporary ad campaign, or a website refresh without an overarching system. These approaches may generate brief spikes in interest, but they rarely produce predictable revenue.

Long-term managed services marketing focuses on building consistent visibility and trust over time. Decision makers rarely choose an MSP after a single touchpoint. MSP marketing services account for this reality by implementing layered outreach that includes education, repetition, and follow-up. This may involve ongoing MSP marketing campaigns, newsletters, and content that reinforces expertise and reliability.

Another advantage of long-term MSP marketing services is message reinforcement. Technology marketing works best when prospects repeatedly hear the same core value proposition. Consistent messaging builds familiarity, which reduces perceived risk and shortens the sales cycle. One-time IT services marketing efforts often fail because prospects forget the brand or do not understand the value.

MSP marketing services also support adaptability. Markets change, threats evolve, and buyer expectations shift. A structured MSP marketing plan allows adjustments without starting over. Campaigns can be refined, offers updated, and messaging aligned with current concerns such as cybersecurity or compliance.

By focusing on systems rather than tactics, MSP marketing services help managed service providers build momentum, authority, and predictable growth that compounds over time.

MSP marketing services improve lead quality by aligning messaging, targeting, and qualification systems, and help managed service provider marketing efforts attract prospects who are more likely to convert into long term clients. One of the most common frustrations for MSPs is spending time on leads that are not ready, not qualified, or not a good fit.

Effective managed services marketing begins with clarity. MSP marketing services help define the ideal client profile based on company size, industry, budget, and technology needs. This clarity influences every aspect of marketing for IT companies, from messaging to campaign selection.

Messaging plays a critical role. IT services marketing that focuses on outcomes and risks naturally filters out low-intent prospects. When campaigns address issues like compliance exposure, security vulnerabilities, or operational inefficiencies, they attract decision makers who understand the stakes. This is a core principle of technology marketing.

MSP marketing strategies also incorporate qualification mechanisms. Lead magnets, assessments, and structured calls help identify seriousness and readiness. Digital marketing for MSPs uses landing pages and forms that capture relevant data, allowing MSPs to prioritize follow up effectively.

Follow-up systems further improve efficiency. MSP marketing services implement nurturing sequences that educate prospects over time. This ensures that sales conversations happen when buyers are informed and engaged.

By improving targeting, messaging, and qualification, MSP marketing services reduce wasted effort and help MSPs focus on opportunities with real revenue potential.

MSP marketing services integrate digital marketing for MSPs with offline outreach to create a cohesive, multi-channel system, and they recognize that managed service provider marketing is most effective when multiple touchpoints reinforce each other. Relying solely on digital or offline efforts limits reach and impact.

Digital marketing for MSPs includes IT online marketing tactics such as content marketing, email campaigns, landing pages, and retargeting. These strategies capture and nurture interest, especially among prospects actively researching solutions. However, digital noise is high, which is why offline outreach remains valuable.

Offline IT support marketing, such as direct mail and physical invitations, cuts through clutter and reaches decision makers directly. When combined with digital follow-up, response rates improve. For example, a direct mail campaign may drive prospects to a landing page, where digital systems take over.

MSP marketing services design these integrations intentionally. Messaging remains consistent across channels, reinforcing the same value proposition. This consistency is a hallmark of effective technology marketing and builds trust through repetition.

Managed services marketing also benefits from lifecycle integration. Digital and offline communication continue after the sale through newsletters, updates, and educational outreach. This reinforces value and supports retention.

By integrating channels into a single system, MSP marketing services ensure that every interaction supports the same growth objectives.

MSP marketing services rely heavily on data tracking to guide decision-making, and they use performance measurement to ensure IT marketing plans deliver measurable results. Without data, MSPs are forced to guess which efforts are working, leading to wasted resources and inconsistent outcomes.

A strong MSP marketing plan includes clear metrics such as lead volume, lead quality, conversion rates, and client acquisition cost. These metrics help MSPs understand the effectiveness of their managed service provider marketing efforts.

Technology marketing systems track engagement across channels. Email opens, landing page visits, and response rates provide insight into prospect behavior. Digital marketing for MSPs uses this data to refine messaging and offers.

MSP marketing services also evaluate sales alignment. Tracking how leads move through the pipeline highlights breakdowns between marketing and sales. Adjustments can then be made to improve close rates.

Long-term performance tracking supports optimization. MSP marketing strategies evolve based on results, ensuring continuous improvement. This data-driven approach is far more effective than relying on intuition.

By grounding decisions in data, MSP marketing services help MSPs scale confidently and efficiently.

MSP marketing services provide expertise, structure, and efficiency that are difficult to replicate internally, and they allow managed service providers to compete at a higher level without diverting focus from service delivery. Many MSPs attempt to handle IT services marketing in-house, but this often leads to inconsistent execution and limited results.

In-house efforts frequently lack specialization. Marketing for IT companies requires a deep understanding of buyer psychology, industry language, and managed services sales cycles. MSP marketing services bring proven frameworks that reduce experimentation.

Time is another factor. MSP owners and technicians are focused on operations, not campaign management. MSP marketing services provide systems that run consistently without constant oversight.

Access to proven MSP marketing strategies and toolkits accelerates results. Instead of building from scratch, MSPs leverage tested campaigns and IT marketing strategies that align with best practices.

Ultimately, investing in MSP marketing services gives MSPs leverage. It enables predictable growth, stronger positioning, and better use of internal resources, making it a strategic investment rather than an expense.

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