Marketing plans that have helped 10,000+ IT firms generate $1M+ in new monthly recurring revenue. Every engagement is direct with Robin.
There are a few things you need to know about me, my style of consulting and who I work best with.
My advice is vendor and media agnostic, which means I'm NOT going to sell you additional services. You'll work directly with me, unfiltered, not an account manager or sales rep.
If you're looking for casual growth, a slower pace or an advisor who won't push you, I'm not your gal. Please only apply if you have honest ambition to grow sales and a willingness to implement.
They start at $3,000 per month for one-off consultation to $12,000 per month for CMO/CRO services. Please only apply to work with me if you can invest appropriately.
I don't offer “done-for-you” services like website design, SEO, or CRM setup. I'll help you create your plan, find the right agency, build your team and oversee implementation – but I won't do it all for you.
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Best for anyone needing immediate advice on a single marketing campaign, opportunity, business idea or challenge you're facing.
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Best for a business owner or executive that wants to really dial in their entire sales and marketing approach, budget, team and reporting cadence.
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Best for a business owner that wants Robin to work with them over a period of 6 months or longer to build the entire sales team and marketing engine.
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If you want a speaker who will deliver tangible strategies and tools, or a workshop where attendees leave with usable, actionable blueprints, Robin is the ideal presenter for you. Each presentation is customized to your audience, but here are some of the topics she can deliver that will have a lot of “meat on the bone.”
Most MSP marketing services fail because they rely on generic tactics that don't work for managed services. This approach is different.
Robin Robins has developed proven MSP marketing strategies and campaigns specifically for managed service providers based on decades of real-world testing with thousands of IT companies. Every system is built to attract high-value clients, shorten sales cycles, and drive predictable monthly recurring revenue.
Instead of guesswork, you get a complete MSP marketing plan — messaging, positioning, lead generation and conversion strategies tailored to IT services marketing. This isn't theory, it's a repeatable system designed to scale.
Specialized growth solutions built for the managed services business model rather than for software companies or general IT vendors. MSPs face long sales cycles, complex offerings and buyers who are confused by technical language, so the work centers on industry-specific messaging and structured systems: campaign strategy, positioning, lead generation and sales alignment. The goal is to attract prospects who understand the value of managed services and will commit to long-term agreements, not price shoppers.
Generic agencies optimize for clicks, impressions and short-term lead volume. Managed services require trust-based buying decisions over long cycles ending in recurring contracts. The messaging is different too – outcomes like reduced downtime, cybersecurity, compliance and cost predictability rather than tools and features. Most agency work also fails because leads arrive with no qualification framework or sales process behind them; here, campaign messaging is built to connect to sales scripts and follow-up systems.
Education first – campaigns addressing cybersecurity threats, compliance and business continuity position you as the expert before any sales conversation. Direct mail paired with email follow-up still cuts through in a way pure digital does not, especially combined with landing pages and retargeting. Inbound content and SEO capture demand that already exists, while outbound creates it. And lifecycle marketing after the sale reduces churn and creates upsell – the part most providers skip entirely.
Most in-house efforts lack specialization. Marketing for IT companies needs an understanding of buyer psychology, industry language and managed services sales cycles that takes years to build. Owners and technicians are also focused on operations, so campaigns start and stall. The practical advantage of outside help is leverage: proven frameworks instead of experimentation, and systems that keep running without constant oversight.
Tell me where you're stuck and I'll point you to the right engagement.