Robin's Rants
Straight Talk On Marketing, Business, And What Actually Works
Recent Posts
Why Are You STILL Working?!
Inquiring minds want to know: Yes, I've signed on as a speaker for another year with Kaseya. My role is not as an employee or in a leadership role so all y…
Read more
The Ant And The Grasshopper
Labor Day weekend reminds me of the Aesop fable, "The Ant and the Grasshopper." You probably know the story, but here it is, summarized: The Ant works his …
Read more
Feels Like…
Last week the temperature hit "Nashville Hot Chicken" levels of 100+ degrees with the weatherman reporting the "feels like" temperature to be somewhere bet…
Read more
"Not being a jerk, BUT…"
The English language has a small, hardworking family of phrases whose only job is to save face and hold the door open for whatever's coming through it next…
Read more
Love Marketing, HATE Selling
Discover key insights on marketing versus selling from a recent MSP Workshop led by Robin Robins.
Read more
Control Without Responsibility
Examining the dynamics of authority in healthcare through Robin Robins' perspective on accountability and decision-making.
Read more
Lifetime Achievement Award
Last week at the Q3 Producers Club meeting, I was given the Lifetime Achievement award that I was supposed to receive back in December at the MSP Titans ev…
Read more
But I Wore The Juice!!!
In 1995, a man named McArthur Wheeler walked into two Pittsburgh banks in broad daylight, no mask, no disguise, and robbed them both while grinning up at t…
Read more
Would You Be Good Enough?
Before websites. Before email. Before Google put the entire world’s knowledge at your fingertips. Before cell phones. Before social media. And LOOOONG befo…
Read moreNo rants match that search. Try another word.
Subscribe To Robin's Rants
Straight to your inbox every week. No fluff, no filler, and absolutely no committee-approved marketing speak.
MSP Marketing Insights
Longer, practical guides on the mechanics of MSP marketing and sales.
How To Determine Where To Start With Your MSP Marketing Plan
Most MSPs start by funding lead generation, which is the wrong end. Fix what happens to leads when they arrive first: Expand, then Convert, then Attract.
Read more
Why Most MSP Marketing Plans Fail (And The 5 Things That Fix It)
Most MSP marketing plans fail because of poor execution, not bad strategy. Five things have to be in place, and missing any one of them suppresses your results.
Read more
MSP Marketing Strategy: How To Choose A High-Value Target Market
Every MSP marketing strategy starts with one question: who should your customer be? Every decision you make after that, from what you name your company to …
Read moreWant This Applied To Your MSP?
Direct, one-on-one guidance from someone who has coached more than 10,000 IT services companies.