Feels Like…

Feels Like Rant - MSP Marketing

Last week the temperature hit “Nashville Hot Chicken” levels of 100+ degrees with the weatherman reporting the “feels like” temperature to be somewhere between spontaneous combustion and Satan-left-the-door-open hot. What kind of B.S. is the “feels like” temperature, anyway?  This is just another way people ignore “the science” we’re all supposed to trust and come […]

“Not being a jerk, BUT…”

Not To Be A Jerk - MSP Marketing

The English language has a small, hardworking family of phrases whose only job is to save face and hold the door open for whatever’s coming through it next: “No offense, but…” “With all due respect…” “Not to be rude…” Last week, someone added to the collection and posted this to one of my Rants: “Not […]

Love Marketing, HATE Selling

Love Marketing - MSP Marketing

The argument happened during a Rapid Implementation Workshop I was hosting. In the room were about 50 MSP business owners, all there to learn how to implement a marketing plan to drive more inbound leads. A part of that workshop was the “secret shop” exercise. Unbeknownst to attendees, we would play prospect and secret shop […]

Control Without Responsibility

Control Responsibility - MSP Marketing

I watched the Fauci hearing the other day for as long as I could tolerate. He clamped down tighter than the sphincter of the new guy in a prison shower. I’m not going to make this political because I’m just not in the mood to deal with the angry basement dwellers whose entire self-worth is […]

Lifetime Achievement Award

Lifetime Achievement 1 - MSP Marketing

Last week at the Q3 Producers Club meeting, I was given the Lifetime Achievement award that I was supposed to receive back in December at the MSP Titans event in LA. I couldn’t attend the gala due to a family matter, so they awarded it to me last week. Instead of my usual Rant, I’m […]

But I Wore The Juice!!!

I Used The Juice - MSP Marketing

In 1995, a man named McArthur Wheeler walked into two Pittsburgh banks in broad daylight, no mask, no disguise, and robbed them both while grinning up at the security cameras like the fool that he was. He didn’t hide his identity because he didn’t think he needed to (wait for it). Naturally, the cops tracked […]

Would You Be Good Enough?

Good Enough - MSP Marketing

Before websites. Before email. Before Google put the entire world’s knowledge at your fingertips. Before cell phones. Before social media. And LOOOONG before AI changed everything. Back in 1980, real estate guru Robert Allen wrote the book Nothing Down. His audacious claim was: “Send me to any city in the United States. Take away my […]

Freeeeedooooommmmm!

ChatGPT Image Jul 1 2026 08 11 47 AM - MSP Marketing

America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time he’s extra insufferable about it because it’s the big 250. Two hundred and fifty years since a bunch of broke, pissed off, wildly unreasonable men signed a document […]

Peddlers, Promoters And Pretenders

Peddlers Promoters - MSP Marketing

According to a Wall Street Journal investigation that dropped last week, Polymarket, the hot crypto “prediction market,” was caught paying TikTok influencers $2,000–$3,000 a month to film themselves making big, winning bets on Polymarket’s platform. One small problem: the trades were all FAKE. The wins were staged on lookalike dummy websites built specifically to fool […]

Respect Your Customer

Respect Your Customer 1 - MSP Marketing

Ron Johnson — the genius behind the Apple Store — was hired as CEO of JCPenney to grow the company. His plan: ditch the coupons and the loyal middle-aged, middle-income female shoppers who were actually buying things, and go upmarket to attract a younger, “sexier” demographic. He gutted beloved private-label brands with loyal followings and […]