BREACHED!
A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% reporting being breached two or more times and nearly a third experiencing three or more breaches in the past year. Come again? Three or more times? In one year? […]
WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI
LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, posts, videos and comments being pumped online under the guise of “marketing.” Based on a recent article, content creation on LinkedIn is up 14% year over year—and a whole lot of that 14% is […]
MSP E-mail Marketing: 8 Rules To Deliver More Leads, Appointments And Managed Services Buyers
MSP Email Marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your prospects engaged, not spamming strangers. Here are 8 critical rules for using e-mail when prospecting for new MRR clients and exactly how to execute on them in your MSP. Back in the 90’s, I could send […]
What Are MSP Marketing Services? (And Why Most MSPs Completely Screw Them Up)
MSP marketing services are specialized marketing planning and execution services designed specifically for Managed Service Providers (MSPs)—IT companies that offer ongoing tech support, cybersecurity, cloud services and network management to businesses. Unlike generic marketing, MSP marketing is tailored to the B2B, high-trust, long sales cycle nature of IT services. However, understanding how to work with […]
Why Most MSP Marketing Fails
Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, inconsistent execution, valuing only “buy now” buyers, broken sales follow-up, ignoring the math and starting with the media before you have the market and message dialed in. Fix these seven things in […]
The Power Of Current Events In MSP Marketing
One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando. Kim has branded herself “America’s Digital Goddess” and has built a massive media empire focused on what she calls the “digital lifestyle.” She attracts over 6.5 million listeners to her radio show that […]
What IS “Robin Robins” Marketing Anyway?
What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polarizing figure in the MSP world – people either swear by her Technology Marketing Toolkit or find her ‘old school’ direct-mail methods a bit abrasive. However, no one denies she […]
Marketing Your MSP On A Small Budget
Here’s a question I received from the owner of a small MSP about what to spend on marketing: “As a new MSP, I have a limited marketing budget – $30K for the coming year. In general terms, how should I approach prioritization of that budget to avoid just spending a little on everything?” What was […]
MSP Marketing: How To Build A Productive Marketing Plan That Generates Managed Services Clients
For over 25 years I’ve worked with thousands of MSPs to answer the question “What’s the best marketing plan to generate leads and (ultimately) get more managed services clients?” A truly effective MSP marketing plan consists of clear goals, strategic positioning, sales systems and trust-building campaigns and marketing assets designed to generate leads, book first-time […]
Why Writing Down Just One Thing Separates Winners From Wannabes
Plans fall apart — but the discipline of planning doesn’t. Discover the 5 elements every MSP needs to set goals that actually stick and drive real growth.