What IS “Robin Robins” Marketing Anyway?
What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polarizing figure in the MSP world – people either swear by her Technology Marketing Toolkit or find her ‘old school’ direct-mail methods a bit abrasive. However, no one denies she […]
Marketing Your MSP On A Small Budget
Here’s a question I received from the owner of a small MSP about what to spend on marketing: “As a new MSP, I have a limited marketing budget – $30K for the coming year. In general terms, how should I approach prioritization of that budget to avoid just spending a little on everything?” What was […]
MSP Marketing: How To Build A Productive Marketing Plan That Generates Managed Services Clients
For over 25 years I’ve worked with thousands of MSPs to answer the question “What’s the best marketing plan to generate leads and (ultimately) get more managed services clients?” A truly effective MSP marketing plan consists of clear goals, strategic positioning, sales systems and trust-building campaigns and marketing assets designed to generate leads, book first-time […]
Why Writing Down Just One Thing Separates Winners From Wannabes
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