What IS “Robin Robins” Marketing Anyway?

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What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polarizing figure in the MSP world – people either swear by her Technology Marketing Toolkit or find her ‘old school’ direct-mail methods a bit abrasive. However, no one denies she […]

Marketing Your MSP On A Small Budget

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Here’s a question I received from the owner of a small MSP about what to spend on marketing: “As a new MSP, I have a limited marketing budget – $30K for the coming year. In general terms, how should I approach prioritization of that budget to avoid just spending a little on everything?” What was […]

MSP Marketing: How To Build A Productive Marketing Plan That Generates Managed Services Clients

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For over 25 years I’ve worked with thousands of MSPs to answer the question “What’s the best marketing plan to generate leads and (ultimately) get more managed services clients?” A truly effective MSP marketing plan consists of clear goals, strategic positioning, sales systems and trust-building campaigns and marketing assets designed to generate leads, book first-time […]