The Connection Between MSP Branding and Business Growth
Back in 2006, Blendtec was an unknown blender manufacturer that produced a commercial-grade product suitable for the average home consumer. The founder, Tom Dickson, had a strange practice: he liked to test his blenders by shoving things like blocks of wood into them to see if the blender would break or pulverize the item. When […]
How Should MSPs Market Themselves? The Answer Derived From Working With 10,000+ MSPs
There’s a scene in the movie Casanova starring Heath Ledger who plays the star role. In the movie, a lovesick young man is endlessly frustrated trying to get the attention of the woman he’s obsessed with. He’s tried dressing up in fine clothes, making sure he’s at the places she frequents. He tries approaching her […]
Trust But Verify
Less than a week ago, a 21-year-old woman died after falling 130 feet headfirst when the bungee jump instructors failed to attach the safety cord to her harness before launching her off the railway bridge they were standing on. News feeds have been flooded with images of these 3 stooges holding her above their heads […]
BREACHED!
A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% reporting being breached two or more times and nearly a third experiencing three or more breaches in the past year. Come again? Three or more times? In one year? […]
WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI
LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, posts, videos and comments being pumped online under the guise of “marketing.” Based on a recent article, content creation on LinkedIn is up 14% year over year—and a whole lot of that 14% is […]
MSP E-mail Marketing: 8 Rules To Deliver More Leads, Appointments And Managed Services Buyers
MSP Email Marketing for lead generation requires permission-based lists, technical authentication, strategic segmentation and quality content that keeps your prospects engaged, not spamming strangers. Here are 8 critical rules for using e-mail when prospecting for new MRR clients and exactly how to execute on them in your MSP. Back in the 90’s, I could send […]
What Are MSP Marketing Services? (And Why Most MSPs Completely Screw Them Up)
MSP marketing services are specialized marketing planning and execution services designed specifically for Managed Service Providers (MSPs)—IT companies that offer ongoing tech support, cybersecurity, cloud services and network management to businesses. Unlike generic marketing, MSP marketing is tailored to the B2B, high-trust, long sales cycle nature of IT services. However, understanding how to work with […]
Why Most MSP Marketing Fails
Short Summary: MSP marketing often fails for seven core reasons: trying to appeal to everyone instead of someone, zero differentiation from every competitor, inconsistent execution, valuing only “buy now” buyers, broken sales follow-up, ignoring the math and starting with the media before you have the market and message dialed in. Fix these seven things in […]
The Power Of Current Events In MSP Marketing
One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando. Kim has branded herself “America’s Digital Goddess” and has built a massive media empire focused on what she calls the “digital lifestyle.” She attracts over 6.5 million listeners to her radio show that […]
What IS “Robin Robins” Marketing Anyway?
What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polarizing figure in the MSP world – people either swear by her Technology Marketing Toolkit or find her ‘old school’ direct-mail methods a bit abrasive. However, no one denies she […]