Hi! I'm Robin Robins
I help IT service businesses turn their technical skills into a profitable MSP practice because being great at IT doesn't mean you need to be bad about making money.
About Robin Robins
Yes, that is my “real” name and, no, I'm not secretly married to Tony Robbins.
For over 25 years, I've focused on one thing: Leading (and sometimes dragging) MSP owners out of the soul-crushing “why did I ever start this nightmare?” daily grind and into actual profitable, recurring-revenue freedom. I help them implement trust-based marketing strategies that attract High-Value Clients (HVCs), crank up sales, fight fee resistance and rediscover that entrepreneurial fire — because nobody should wake up wondering if they can sell their business for just enough to afford therapy.
Work With RobinFounder Of TMT
I founded Technology Marketing Toolkit® (TMT) and built it into the largest and most successful MSP peer group on the planet. (“On the planet” is total marketing hype but IS true. If you know of a secret MSP society on Mars with Elon and his robot army, let me know and I'll update my LinkedIn profile).
Founder, MSP Success Magazine And Big Red Media
I also founded and built MSP Success Magazine, Big Red Media and the Titans Of The Industry before selling the business to Kaseya in 2025 for the kind of money that ends all “Is Robin full of it?” debates. Today, I still work with our MSP members under the new Kaseya leadership in an advisory role, but I do it from my yacht that sits off my own private island. (Okay, that last part is not true).
Read Robin's Story, In Her Own Words
Read Robin's personal story of transformation, overcoming and building the IT industry's largest marketing services company and peer group.
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Two Things, Not The Trophies
What do I think are my greatest professional accomplishments? Two things…
First, the community of ridiculously smart, hard-working, high-integrity MSP owners I was able to build. Doing so has taught me more than any MBA ever could and proved to me that nice guys and gals don't always finish last – sometimes they finish with seven and eight figure exits after making millions in profits along the way.
Second, the number of MSP businesses I've helped lift out of poverty and “T.E.C.H. with helpers hell,” showing them how to become a “R.E.A.L. entrepreneur.”
I've Done What I Teach
Why does my approach work? For starters, I've DONE what I teach, unlike a lot of Instagram “gurus” whose greatest expertise lies in selling you courses about the thing they've only read about others doing. Actual experience beats rented Lambos every time.
Everything I've done is founded in research, testing, and refinement of ideas across multiple clients to spot patterns and build repeatable success blueprints, not just one-off winners.
Bottom line? I won't just teach you how to grow sales — I'll show you how to lead your MSP and become a more confident, capable, sales-driven CEO so that you make REAL money instead of living paycheck to paycheck, ugly-crying in the shower when the rent is due.
No one knows how good you are until the sale. Before they buy; they only know how good your marketing is.Robin Robins
“Not Only Transforming Businesses, But Transforming Lives…”
Hear it from the MSP owners whose businesses — and lives — changed.
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What MSPs Are Saying About Robin
“A Complete Game Changer.”
“This year alone, we added 33 new customers and $175,800 in new monthly recurring revenue — that's over $2.1 million annually. And what's even more impressive is that we don't sell hardware or projects. This is pure recurring revenue.”
“Our Best Year Ever.”
“In 90 days, we generated $6,091 of new MRR and $93,240 in IT projects. If you want to break through a growth ceiling and hit new revenue milestones, waste no more time and get signed up with Robin.”
“Clarity To Take Action.”
“Robin cuts through the noise and gets straight to the real issue. Her greatest strength is her honesty and insistence on accountability. She's all about focus, execution and results — not just theory.”
Celebrities, Authors And Athletes Hosted
Work With Robin
Direct, one-on-one guidance from someone who has coached more than 10,000 IT services companies.