Hi! I'm Robin Robins
I help IT service businesses turn their technical skills into a profitable MSP practice because being great at IT doesn’t mean you need to be bad about making money.
MSP Marketing Authority
IT Sales Coach
MSP Channel Influencer
About Robin Robins
Yes, that is my “real” name and, no, I’m not secretly married to Tony Robbins.
For over 25 years, I’ve focused on one thing: Leading (and sometimes dragging) MSP owners out of the soul-crushing “why did I ever start this nightmare?” daily grind and into actual profitable, recurring-revenue freedom. I help them implement trust-based marketing strategies that attract High-Value Clients (HVCs), crank up sales, fight fee resistance and rediscover that entrepreneurial fire — because nobody should wake up wondering if they can sell their business for just enough to afford therapy.
Founder Of TMT
I founded Technology Marketing Toolkit® (TMT) and built it into the largest and most successful MSP peer group on the planet. (“On the planet” is total marketing hype but IS true. If you know of a secret MSP society on Mars with Elon and his robot army, let me know and I’ll update my LinkedIn profile).
Founder, MSP Success Magazine And Big Red Media
I also founded and built MSP Success Magazine, Big Red Media and the Titans Of The Industry before selling the business to Kaseya in 2025 for the kind of money that ends all “Is Robin full of it?” debates. Today, I still work with our MSP members under the new Kaseya leadership in an advisory role, but I do it from my yacht that sits off my own private island. (Okay, that last part is not true).
What I Am MOST Proud Of
What do I think are my greatest professional accomplishments? Two things…
First, the community of ridiculously smart, hard-working, high-integrity MSP owners I was able to build. Doing so has taught me more than any MBA ever could and proved to me that nice guys and gals don’t always finish last – sometimes they finish with seven and eight figure exits after making millions in profits along the way.
Second, the number of MSP businesses I’ve helped lift out of poverty and “T.E.C.H. with helpers hell,” showing them how to become a “R.E.A.L. entrepreneur.”
Does My Approach Work?
Why does my approach work? For starters, I’ve DONE what I teach, unlike a lot of Instagram “gurus” whose greatest expertise lies in selling you courses about the thing they’ve only read about others doing. Actual experience beats rented Lambos every time.
Everything I’ve done is founded in research, testing, and refinement of ideas across multiple clients to spot patterns and build repeatable success blueprints, not just one-off winners.
Bottom line? I won’t just teach you how to grow sales — I’ll show you how to lead your MSP and become a more confident, capable, sales-driven CEO so that you make REAL money instead of living paycheck to paycheck, ugly-crying in the shower
when the rent is due.
Read Robin’s personal story of transformation, overcoming and building the IT industry’s largest marketing services company and peer group.
Robin Robins Has Been Featured On
580+ Publications Including
No one knows how good you are until the sale. Before they buy; they only know how good your marketing is.
Robin Robins
What MSPs Are Saying About Robin
Robin Robins Has Been A Lifesaver For Our MSP
We’ve worked with Robin for over five years, and I can honestly say the success we’re having today is 100% because of what she taught us. We’re a national MSP focused exclusively on healthcare, which made a lot of traditional marketing advice hard to apply at first. But Robin didn’t just hand us a playbook — she worked with us to adapt the strategy to our business, our vertical, and our growth goals. With her guidance and recommended tools and partners, we were able to create a true single source of truth across our systems, improve labor efficiency, and dramatically accelerate growth.
This year alone, we added 33 new customers and $175,800 in new monthly recurring revenue — that’s over $2.1 million annually. And what’s even more impressive is that we don’t sell hardware or projects. This is pure recurring revenue.
The campaigns work. In fact, one of our largest opportunities right now — potentially $150,000 a month in recurring revenue — came directly from a Robin Robins aspirin campaign. A letter was forwarded to the company president, who booked an appointment himself. We’re now in contract negotiations. People sometimes think they “outgrow” Robin Robins as they scale —
that’s just not true. You simply have to be willing to apply the strategies intelligently and make minor adjustments. Regardless of your size of company, you should work with her. She’s been a lifesaver for our business. She got us on the right path, gave us the tools, the resources, and the confidence to scale, and the impact has been a complete game changer.
CEO, The Solutions Team, Inc
Todd Gooden
In 90 Days, We Generated $6,091 Of New MRR And $93,240 In IT Projects
Robin Robins has been a major contributor to our development and growth as an IT services company. We started out as your classic break-fix shop in a small town with low operational maturity and no marketing. Working with Robin has allowed us to grow past our expectations and mature as a company and become entrepreneurs. If you want to break through a growth ceiling and hit new revenue milestones, then waste no more time and get signed up with Robin. She’s let us have our best year ever and continue to have the framework and strategies to keep going.
President, Windstar Technologies
Stephanie Groot
Our MSP Had A 31% Increase In Revenue And 1,100% Increase In Profitability
The biggest benefit in working with Robin has been her ability to see what matters and provide the type of clarity I need to take action. She has a way of cutting through the noise and getting
straight to the real issue. I still remember her telling me, very directly, that my KPIs sucked. She was right. That motivated me to stop dancing around the problem, raise prices, sell more and take ownership of the business. Every time I engage with her, I come away knowing exactly what needed to be done next and had the confidence to do it. But her greatest strength is her honesty and insistence on accountability. She understands the MSP business deeply and doesn’t allow people to hide behind excuses or circumstances. She’s all about focus, execution and results, not just ideas or theory – and that is what actually moves the needle in a managed services business.
CEO, DenaliTEK
Todd Clark
Powerful Speaking Engagements To Educate MSPs, VARs And IT Business Owners
Robin has been a favorite speaker for IT industry events such as System Builder Summit, SMB Nation, CompTIA’s BreakAway, CT Summit, ASCII Boot Camps, and Strategies for Success, and has been interviewed and published with eChannelLine, Channel Pro and in VAR Business and Sales and Marketing Magazine.
Give your audience specific processes for developing a successful marketing system and increasing sales in their IT services business.
What Will Your Audience Get From Robin:
- How to build a marketing system to generate more qualified leads and customers.
- How to implement a strategic sales process to close more business.
- Specific marketing strategies for selling managed IT services, cloud computing, backup and disaster recovery solutions and more.
- Time management techniques that increase productivity and improve overall results.
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