Robin's Rants

Straight Talk On Marketing, Business, And What Actually Works

Recent Posts

MSP Profit Sharing

Profit Sharing In Your MSP To Incentivize Your Employees

Here's a question I received from an MSP client: “I'm considering offering profit sharing on MRR deals with a percentage of profits divided between all employees. My thought is that they will better serve the client if they are getting a piece of the profits. What are your thoughts and do you have a recommended profit-sharing plan? My thought is, 10% shared with employees that touch the client, after all hard expenses?” This is a great question but one that is not answered quickly. Let me do my...

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MSP Marketing News

The Power Of Current Events In MSP Marketing

One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando. Kim has branded herself “Ameri...
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What IS “Robin Robins” Marketing Anyway?

What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polari...
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Marketing Your MSP On A Small Budget

Here’s a question I received from the owner of a small MSP about what to spend on marketing: “As a new MSP, I have a limited marketing budget – $30K for the com...
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MSP Marketing: How To Build A Productive Marketing Plan That Generates Managed Services Clients

For over 25 years I’ve worked with thousands of MSPs to answer the question “What’s the best marketing plan to generate leads and (ultimately) get more managed...
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Why Writing Down Just One Thing Separates Winners From Wannabes

There’s an old Yiddish saying: “Man plans, and God laughs.” And if you’ve been in business or just lived life, for more than five minutes, you know how true tha...

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MSP Profit Sharing

Profit Sharing In Your MSP To Incentivize Your Employees

Here's a question I received from an MSP client: “I'm considering offering profit sharing on MRR deals with a percentage of profits divided between all employee...
MSP Marketing News

The Power Of Current Events In MSP Marketing

One of the BEST influencers you should follow for MSP marketing and content is someone you probably don’t even know: Kim Komando. Kim has branded herself “Ameri...
Rectangle 67 5 -

What IS “Robin Robins” Marketing Anyway?

What IS “Robin Robins” Marketing Anyway? In a podcast interview, Luis Giraldo from ScalePad, asked me the following: ChatGPT says that “Robin Robins is a polari...