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  <title>MSP Marketing Insights</title>
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  <description>MSP marketing, IT sales and technology business growth.</description>
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  <lastBuildDate>Sun, 20 Sep 2026 19:15:50 GMT</lastBuildDate>
  <item>
    <title>How To Determine Where To Start With Your MSP Marketing Plan</title>
    <link>https://www.robinrobins.com/blog/how-to-determine-where-to-start-with-your-msp-marketing-plan/</link>
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    <pubDate>Fri, 18 Sep 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Most MSPs start by funding lead generation, which is the wrong end. Fix what happens to leads when they arrive first: Expand, then Convert, then Attract.]]></description>
  </item>
  <item>
    <title>Why Most MSP Marketing Plans Fail (And The 5 Things That Fix It)</title>
    <link>https://www.robinrobins.com/blog/why-most-msp-marketing-plans-fail-and-the-5-things-that-fix-it/</link>
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    <pubDate>Mon, 14 Sep 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Most MSP marketing plans fail because of poor execution, not bad strategy. Five things have to be in place, and missing any one of them suppresses your results.]]></description>
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  <item>
    <title>MSP Marketing Strategy: How To Choose A High-Value Target Market</title>
    <link>https://www.robinrobins.com/blog/msp-marketing-strategy-how-to-choose-a-high-value-target-market/</link>
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    <pubDate>Thu, 10 Sep 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Every MSP marketing strategy starts with one question: who should your customer be? Every decision you make after that, from what you name your company to …]]></description>
  </item>
  <item>
    <title>How To Ask For The Order (And Close More MSP Sales)</title>
    <link>https://www.robinrobins.com/blog/how-to-ask-for-the-order-and-close-more-msp-sales/</link>
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    <pubDate>Tue, 08 Sep 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Marketing cannot close a managed services sale. It can only open the door. Once a prospect is in front of you, someone has to qualify them, build value, de…]]></description>
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  <item>
    <title>3 Reasons Your MSP Direct Mail Isn't Working</title>
    <link>https://www.robinrobins.com/blog/3-reasons-your-msp-direct-mail-isnt-working/</link>
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    <pubDate>Fri, 04 Sep 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Direct mail sent on its own gets roughly a 0.02% response, meaning you would need to mail thousands of pieces to generate a single inbound call. The exact …]]></description>
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  <item>
    <title>How To Differentiate Your MSP When There's Nothing Unique About What You Do</title>
    <link>https://www.robinrobins.com/blog/how-to-differentiate-your-msp-when-theres-nothing-unique-about-what-you-do/</link>
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    <pubDate>Wed, 02 Sep 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[If you cannot answer why a prospect should choose you over every other MSP regardless of price, they will default to price, or badly overweight it. The fas…]]></description>
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  <item>
    <title>How MSPs Book Sales Appointments Without Cold Calling</title>
    <link>https://www.robinrobins.com/blog/how-msps-book-sales-appointments-without-cold-calling/</link>
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    <pubDate>Mon, 31 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[An MSP in San Diego offered a beach bag of quality goods to a small, highly qualified list of IT leaders and booked appointments with at least 80% of the p…]]></description>
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  <item>
    <title>7 Reasons MSPs Struggle To Charge Premium Prices</title>
    <link>https://www.robinrobins.com/blog/7-reasons-msps-struggle-to-charge-premium-prices/</link>
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    <pubDate>Thu, 27 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[The Savannah Bananas sell out 60,000-seat stadiums at an average ticket price of $451.87, with VIP experiences reaching $10,302, in the middle of constant …]]></description>
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  <item>
    <title>How MSPs Can Build A Clean, Qualified And Responsive Prospect List From Scratch</title>
    <link>https://www.robinrobins.com/blog/how-msps-can-build-a-clean-qualified-and-responsive-prospect-list-from-scratch/</link>
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    <pubDate>Mon, 24 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Buying a list buys you the means to contact someone. It does not buy permission, attention or interest. Expect 30% to 50% of any purchased list to be wrong…]]></description>
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  <item>
    <title>6 Ways Top MSPs Grow Their Business Without Chasing New Clients</title>
    <link>https://www.robinrobins.com/blog/6-ways-top-msps-grow-their-business-without-chasing-new-clients/</link>
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    <pubDate>Fri, 21 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[The fastest, cheapest and highest-return revenue growth available to an MSP is not a new client. It is the client you already have. The six things top MSPs…]]></description>
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  <item>
    <title>What To Do When An MSP Prospect Goes Dark After You Deliver A Proposal</title>
    <link>https://www.robinrobins.com/blog/what-to-do-when-an-msp-prospect-goes-dark-after-you-deliver-a-proposal/</link>
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    <pubDate>Wed, 19 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Prospects do not ghost you because they are rude or disorganized. They ghost you because you gave them an easy out by emailing the proposal, you did not se…]]></description>
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  <item>
    <title>Why MSPs Are Invisible In AI Search (And What To Do About It)</title>
    <link>https://www.robinrobins.com/blog/why-msps-are-invisible-in-ai-search-and-what-to-do-about-it/</link>
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    <pubDate>Mon, 17 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Answer engine optimization means structuring your content so it gets used as the direct answer inside AI-powered tools, rather than just ranking as a link.…]]></description>
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  <item>
    <title>How To Overcome Price Objections In MSP Sales</title>
    <link>https://www.robinrobins.com/blog/how-to-overcome-price-objections-in-msp-sales/</link>
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    <pubDate>Fri, 14 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[You do not overcome fee resistance by telling a prospect your service is better once they have already stated that your price is too high. At that point yo…]]></description>
  </item>
  <item>
    <title>MSP Marketing Terms Every MSP Owner Should Know</title>
    <link>https://www.robinrobins.com/blog/msp-marketing-terms-every-msp-owner-should-know/</link>
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    <pubDate>Wed, 12 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[If you cannot define FTA, MQL, SQL, CAC and LTV for your own business, you cannot manage your marketing, because you cannot manage what you cannot measure.…]]></description>
  </item>
  <item>
    <title>How Much Should An MSP Spend On Marketing?</title>
    <link>https://www.robinrobins.com/blog/how-much-should-an-msp-spend-on-marketing/</link>
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    <pubDate>Mon, 10 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Discover how top MSPs allocate 11% of revenue for effective marketing strategies and drive growth.]]></description>
  </item>
  <item>
    <title>7 Things an MSP Marketing Consultant Sees in the First 30 Minutes on Your Website</title>
    <link>https://www.robinrobins.com/blog/7-things-an-msp-marketing-consultant-sees-in-the-first-30-minutes-on-your-website/</link>
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    <pubDate>Sat, 08 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Discover what an MSP marketing consultant notices first, beyond design, to enhance trust and engagement on your website.]]></description>
  </item>
  <item>
    <title>Why Do Most MSPs Struggle With Marketing?</title>
    <link>https://www.robinrobins.com/blog/why-do-most-msps-struggle-with-marketing/</link>
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    <pubDate>Thu, 06 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Uncover the three reasons MSPs fail at marketing and learn how to effectively overcome these challenges for success.]]></description>
  </item>
  <item>
    <title>How To Get More Referrals For Your MSP That Want To Buy Managed IT Services</title>
    <link>https://www.robinrobins.com/blog/how-to-get-more-referrals-for-your-msp/</link>
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    <pubDate>Mon, 03 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Discover effective ways to increase referrals and close more managed IT clients with our expert tips and insights.]]></description>
  </item>
  <item>
    <title>MSP Marketing Plan By The Numbers: The Backwards Math Framework To Hit Your New Client Acquisition Goals Without Failure</title>
    <link>https://www.robinrobins.com/blog/msp-marketing-plan-by-the-numbers-the-backwards-math-framework-to-hit-your-new-client-acquisition-goals-without-failure/</link>
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    <pubDate>Thu, 02 Jul 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Build a data-driven MSP marketing plan: funnel conversion rates, lead generation targets, prospect list benchmarks, and CAC/LTV ratios for MSP growth.]]></description>
  </item>
  <item>
    <title>How Do IT Service Companies Generate Better Leads?</title>
    <link>https://www.robinrobins.com/blog/how-do-it-service-companies-generate-better-leads/</link>
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    <pubDate>Fri, 19 Jun 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Better leads do not come from better cold calling. They come from a system. Here is exactly how IT service companies generate higher-quality leads that convert to managed services contracts — built on 25+ years of real MSP lead generation results.]]></description>
  </item>
  <item>
    <title>How Should MSPs Market Themselves? The Answer Derived From Working With 10,000+ MSPs</title>
    <link>https://www.robinrobins.com/blog/how-should-msps-market-themselves-the-answer-derived-from-working-with-10000-msps/</link>
    <guid isPermaLink="true">https://www.robinrobins.com/blog/how-should-msps-market-themselves-the-answer-derived-from-working-with-10000-msps/</guid>
    <pubDate>Fri, 19 Jun 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Most MSPs are doing marketing backward. Here is the honest answer — built on 25+ years and 10,000+ MSP clients — to how MSPs should market themselves to attract high-value clients, command premium fees, and build a pipeline that actually produces.]]></description>
  </item>
  <item>
    <title>The Connection Between MSP Branding and Business Growth</title>
    <link>https://www.robinrobins.com/blog/the-connection-between-msp-branding-and-business-growth/</link>
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    <pubDate>Fri, 19 Jun 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[MSP branding is not a logo. It is the difference between competing on price and commanding premium fees. Here is how deliberate MSP branding directly drives revenue growth — and why most MSPs are getting it completely wrong.

MSP branding is not a logo. It is the difference between competing on price and commanding premium fees. Here is how deliberate MSP branding directly drives revenue growth — and why most MSPs are getting it completely wrong.]]></description>
  </item>
  <item>
    <title>Trust But Verify</title>
    <link>https://www.robinrobins.com/blog/trust-but-verify/</link>
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    <pubDate>Wed, 17 Jun 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Less than a week ago, a 21-year-old woman died after falling 130 feet headfirst when the bungee jump instructors failed to attach the safety cord to her ha…]]></description>
  </item>
  <item>
    <title>BREACHED!</title>
    <link>https://www.robinrobins.com/blog/breached/</link>
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    <pubDate>Thu, 04 Jun 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[A brand-new CyberSmart survey just dropped showing that three quarters of MSPs admitted to suffering at least one breach in the last 12 months, with 54% re…]]></description>
  </item>
  <item>
    <title>The Danger Of Undercharging For Managed IT Services In Your MSP (And What You Should Be Charging Now)</title>
    <link>https://www.robinrobins.com/blog/the-danger-of-undercharging-in-your-msp/</link>
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    <pubDate>Thu, 28 May 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Undercharging is one of the most dangerous mistakes MSP owners make. Learn why low MSP pricing destroys profits, attracts bad clients, and how to fix it fast.]]></description>
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