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  <title>Robin's Rants</title>
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  <description>MSP marketing, IT sales and technology business growth.</description>
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  <lastBuildDate>Sun, 20 Sep 2026 19:15:50 GMT</lastBuildDate>
  <item>
    <title>Why MSP Marketing Fails</title>
    <link>https://www.robinrobins.com/blog/why-msp-marketing-fails/</link>
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    <pubDate>Tue, 15 Sep 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[What's the REAL "secret" to MSP marketing and sales success? I can boil it down to ONE thing that will drive your results like nothing else. But first, a t…]]></description>
  </item>
  <item>
    <title>Why Are You STILL Working?!</title>
    <link>https://www.robinrobins.com/blog/why-are-you-still-working/</link>
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    <pubDate>Tue, 08 Sep 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Inquiring minds want to know: Yes, I've signed on as a speaker for another year with Kaseya. My role is not as an employee or in a leadership role so all y…]]></description>
  </item>
  <item>
    <title>The Ant And The Grasshopper</title>
    <link>https://www.robinrobins.com/blog/the-ant-and-the-grasshopper/</link>
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    <pubDate>Tue, 01 Sep 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Labor Day weekend reminds me of the Aesop fable, "The Ant and the Grasshopper." You probably know the story, but here it is, summarized: The Ant works his …]]></description>
  </item>
  <item>
    <title>Feels Like…</title>
    <link>https://www.robinrobins.com/blog/feels-like/</link>
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    <pubDate>Tue, 25 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Last week the temperature hit "Nashville Hot Chicken" levels of 100+ degrees with the weatherman reporting the "feels like" temperature to be somewhere bet…]]></description>
  </item>
  <item>
    <title>&quot;Not being a jerk, BUT…&quot;</title>
    <link>https://www.robinrobins.com/blog/not-being-a-jerk-but/</link>
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    <pubDate>Tue, 18 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[The English language has a small, hardworking family of phrases whose only job is to save face and hold the door open for whatever's coming through it next…]]></description>
  </item>
  <item>
    <title>Love Marketing, HATE Selling</title>
    <link>https://www.robinrobins.com/blog/love-marketing-hate-selling/</link>
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    <pubDate>Tue, 11 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Discover key insights on marketing versus selling from a recent MSP Workshop led by Robin Robins.]]></description>
  </item>
  <item>
    <title>Control Without Responsibility</title>
    <link>https://www.robinrobins.com/blog/control-without-responsibility/</link>
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    <pubDate>Tue, 04 Aug 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Examining the dynamics of authority in healthcare through Robin Robins' perspective on accountability and decision-making.]]></description>
  </item>
  <item>
    <title>Lifetime Achievement Award</title>
    <link>https://www.robinrobins.com/blog/my-lifetime-achievement-award/</link>
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    <pubDate>Fri, 31 Jul 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Last week at the Q3 Producers Club meeting, I was given the Lifetime Achievement award that I was supposed to receive back in December at the MSP Titans ev…]]></description>
  </item>
  <item>
    <title>But I Wore The Juice!!!</title>
    <link>https://www.robinrobins.com/blog/but-i-wore-the-juice/</link>
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    <pubDate>Wed, 22 Jul 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[In 1995, a man named McArthur Wheeler walked into two Pittsburgh banks in broad daylight, no mask, no disguise, and robbed them both while grinning up at t…]]></description>
  </item>
  <item>
    <title>Would You Be Good Enough?</title>
    <link>https://www.robinrobins.com/blog/would-you-be-good-enough/</link>
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    <pubDate>Thu, 16 Jul 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Before websites. Before email. Before Google put the entire world’s knowledge at your fingertips. Before cell phones. Before social media. And LOOOONG befo…]]></description>
  </item>
  <item>
    <title>Freeeeedooooommmmm!</title>
    <link>https://www.robinrobins.com/blog/freeeeedooooommmmm/</link>
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    <pubDate>Wed, 01 Jul 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[America turns 250 years old on Saturday and my husband’s been smuggling fireworks across state lines for this event since July 5th of last year. This time …]]></description>
  </item>
  <item>
    <title>Peddlers, Promoters And Pretenders</title>
    <link>https://www.robinrobins.com/blog/peddlers-promoters-and-pretenders/</link>
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    <pubDate>Mon, 29 Jun 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[The WSJ exposed Polymarket paying influencers to fake wins. Learn why real marketing needs real results—and how to spot advice-givers who can't deliver.]]></description>
  </item>
  <item>
    <title>Respect Your Customer</title>
    <link>https://www.robinrobins.com/blog/respect-your-customer/</link>
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    <pubDate>Wed, 24 Jun 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Learn why abandoning your loyal customers to chase a "better" audience destroys businesses. Robin Robins breaks down the JCPenney and Bud Light disasters and reveals the core marketing principle of going all-in on your specific target audience.]]></description>
  </item>
  <item>
    <title>Do You Have Any Questions?</title>
    <link>https://www.robinrobins.com/blog/do-you-have-any-questions/</link>
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    <pubDate>Tue, 09 Jun 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[April 17. That’s when I reached out to three HubSpot implementation partners on behalf of a private MSP client of mine. The CEO and Sales Manager are VERY …]]></description>
  </item>
  <item>
    <title>Give Me Some Attitude</title>
    <link>https://www.robinrobins.com/blog/give-me-some-attitude/</link>
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    <pubDate>Thu, 28 May 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[A couple of years ago, I was indulging in one of my favorite pastimes: looking at luxury homes for sale in the 30A Florida area where my beach house is. On…]]></description>
  </item>
  <item>
    <title>WARNING: How AI Slop Is Hurting Your MSP’s Reputation And Killing Your Marketing ROI</title>
    <link>https://www.robinrobins.com/blog/warning-how-ai-slop-is-hurting-your-msps-reputation-and-killing-your-marketing-roi/</link>
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    <pubDate>Thu, 21 May 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[LinkedIn just announced it is actively fighting back against what it and many others call “AI slop”: thoughtless, unoriginal, machine-generated images, pos…]]></description>
  </item>
  <item>
    <title>UAPs Flying Around In Your MSP</title>
    <link>https://www.robinrobins.com/blog/uaps-flying-around-in-your-msp/</link>
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    <pubDate>Thu, 14 May 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Last week the Pentagon dropped 77 years of classified files of UAP Unidentified Anomalous Phenomena, or UFOs. X Files kind of stuff - videos, photos, incid…]]></description>
  </item>
  <item>
    <title>&quot;I used to think you were just MEAN…”</title>
    <link>https://www.robinrobins.com/blog/i-used-to-think-you-were-just-mean/</link>
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    <pubDate>Tue, 05 May 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[That’s how Ray Green, founder of MSP Sales Partners and Expert in Residence for Producers Club for sales leadership, started our conversation last week. I …]]></description>
  </item>
  <item>
    <title>The Power of Authority Positioning for MSPs</title>
    <link>https://www.robinrobins.com/blog/the-power-of-authority-positioning-for-msps/</link>
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    <pubDate>Tue, 28 Apr 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[The MSPs who win on price are not the ones who compete on price. They are the ones who have built authority. Here is what authority positioning actually means in MSP marketing and how to build it deliberately.]]></description>
  </item>
  <item>
    <title>Why MSP Sales Training Is Critical to Closing Bigger Deals</title>
    <link>https://www.robinrobins.com/blog/why-msp-sales-training-is-critical-to-closing-bigger-deals/</link>
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    <pubDate>Sat, 28 Mar 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[A while back, a Facebook memory surfaced showing photos from one of my early Boot Camp events. No real AV setup. No stage production. No parties. A folding table and a microphone that feedback-screeched every ten minutes like a cat being sat on. I look at those photos now and think about how far things have come, because today we spend over a million dollars on production for a single event.]]></description>
  </item>
  <item>
    <title>Profit Sharing In Your MSP To Incentivize Your Employees</title>
    <link>https://www.robinrobins.com/blog/profit-sharing-in-your-msp-to-incentivize-your-employees/</link>
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    <pubDate>Wed, 25 Mar 2026 12:00:00 GMT</pubDate>
    <dc:creator><![CDATA[Robin Robins]]></dc:creator>
    <description><![CDATA[Here's a question I received from an MSP client: “I'm considering offering profit sharing on MRR deals with a percentage of profits divided between all emp…]]></description>
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